With 2 billion monthly active users, Instagram has emerged as the #1 place for people to keep up with their favorite brands. While the platform presents an incredible gateway to reach a larger audience, it can be quite challenging to stand out or generate serious engagement. For many, this remains a struggle. A struggle that’s … Read more
Instagram has become so much more than the photo-sharing platform it once was. With over 1.28 billion users worldwide, the platform has quickly become a home of visual content, from selfies to even life hacks. It’s no wonder this platform is also a prominent channel for businesses and content creators to boost their brand awareness … Read more
In recent years, we have witnessed an explosive rise of Instagram in the social networking space. It evolved from a mere photo-sharing platform to a medium that brands now rely on for their social media marketing campaigns. To gain traction in a crowded platform like Instagram, you need to outperform your competitors — and that … Read more
Instagram marketing has become an essential part of every business’s social media toolkit, especially for eCommerce brands. What’s more, Instagram reports that more than 200 million Instagrammers visit at least one business page daily, and 60% of users say they discover new products on Instagram. Over 1 billion users are checking Instagram every single month … Read more
It’s exciting to roll out a flashy Instagram Stories strategy, but you won’t be able to track your success unless you track your Instagram Story analytics. Luckily, it’s easy to track your Instagram Story analytics natively within the Instagram app, or with a social media analytics tool like Keyhole. Where to Find your Instagram Story … Read more
Nowadays, if there’s a single Instagram marketing strategy gaining momentum then that surely is influencer marketing. If there’s anything troublesome about influencer marketing, it’s that there is definitely a bunch of marketers trying to determine Instagram influencer pricing. Yet, with the influencer marketing industry expected to be worth up to $15 billion by 2022, it … Read more
B2C companies are all experiencing success on Instagram, but the majority of B2B firms still have minimal or close to no engagement. Many B2B brands are hesitant to dive into the world of Instagram as it seems less professional than Facebook, Twitter, or LinkedIn.
But remember, people do business with people, not with other businesses. Through Instagram, you can advocate your company’s core values, and establish a long term connection with your consumer base.
Let’s explore the differences and similarities between IGTV and Instagram Stories. We’ll also cover when to use IGTV, and when to use Instagram Stories. What is IGTV? IGTV is Instagram’s long-form video platform. While a typical video post on Instagram is limited to 1 minute, IGTV posts can be up to an hour long. IGTV … Read more
Everyone has big dreams when they start an Instagram account for their business. But getting more Instagram followers—especially at the beginning—isn’t as easy at it seems. How do you get more Instagram followers? Paying for Instagram followers doesn’t work. You end up with inflated follower counts that actually don’t provide any results to your business. … Read more