Social media has changed the dynamics of marketing, reshaped the way people consume information and revolutionized the way brands and organizations communicate with their audience. In a world where information is available in real time and content is accessible on-demand, broadcast and media companies have to keep pace with changing audience expectations. Below, we will … Read more
With so many social media analytics tools that focus on different stats, it’s hard to figure out which metrics matter. Some of the most important ones are often ignored in favour of “vanity metrics” – numbers that don’t help guide your marketing decisions, but are easy to track. To make strides in your social approach, … Read more
Social media has radically changed the way people discover, consume, and share information about issues that matter to them. For nonprofits, that’s more than a good thing. Now your work, your impact, and your stories can get the recognition and attention they deserve. Social media for nonprofits gives you the chance to tell your brand … Read more
Regardless of whether you’re still figuring out how to use Twitter to boost your business, or you’re already doing well but are looking for ways to up your game, you’ll love this quick Twitter audit guide that will show you how to assess and improve your Twitter profile in less than 30 minutes. With the … Read more
What are brand ambassadors, how are they different than influencers, and how can you create a successful ambassador program? We’ll walk you through what a brand ambassador is, the difference between brand ambassadors and influencers, and creating a brand ambassador program best suited to your needs. The New Age of Marketing Social media has forever … Read more
At Keyhole, we want users to know what data we access from social platforms in compliance with their policies, and how we provide analytics to our customers. We only plug into paid and approved partner data sources provided by major social platforms such as Facebook, Instagram, Twitter and YouTube, as well as millions of news … Read more
In this guide, you’ll discover one of the most powerful and exciting things in social media marketing today: sentiment analysis. We’ll cover why sentiment analysis is an important technique to use in your marketing mix, and we’ll show you some real-life examples of how companies are using it to monitor real-time trends and predict future … Read more
So, how do I get more Twitter followers? This is the question everyone’s been asking ever since social media became an indispensable part of every brand’s marketing strategy. And we get it. Twitter is a gathering place for 330 million people every month who are looking to start conversations and get ongoing updates about their … Read more
If you’ve been paying any attention at all, you know that Instagram influencer marketing is taking the marketing world by storm. It’s true: Instagram offers one of the latest and greatest ways to advertise your brand, whether you’re selling hair products, a meal kit delivery service, or a mattress in a box. In this article, … Read more