Burger King has a long and colorful history starting as a fairly humble Florida-based burger chain in 1953, to undergoing years of turmoil even as the franchise grew, to becoming the global fast food conglomerate. Famous for their trademarked Whopper burgers, they have over 18,000 restaurants operating in over 100 countries worldwide. Burger King has … Read more
With over 2.3 billion active users, Instagram is one of the most potent platforms for marketers and brands to grow their business online. With the right engagement on Instagram, you can build your brand’s community and increase brand awareness and reach, thereby heightening your online presence. However, with the decrease in organic engagement in recent … Read more
As reels are the Instagram algorithm’s latest favorite, most creators and brands prioritize these short, catchy videos to increase reach and engagement. But it still doesn’t make the good-old Instagram carousels irrelevant. If done right, these simple visual slides can be a boon to your engagement. By showcasing multiple images and videos in a single … Read more
Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. For over 100 years, Chanel has maintained its top spot in the world of fashion and glamor. Today, Chanel’s social media strategy seamlessly combines the decadent luxury of their elite roots and the more youthful … Read more
Are you tired of the constant pressure to chase likes and validation on Instagram? Do you long for a more authentic and stress-free social media experience? You’re not alone. We’re constantly bombarded with countless metrics such as likes and shares, but are they bringing us genuine happiness or simply fueling our anxieties? With Instagram likes … Read more
YouTube videos can provide great value for your business, since they have the potential to show up on the first page of Google search results, thereby increasing your brand’s reach and authority. However, this is possible only if your videos perform well. A channel audit can help you determine if your YouTube videos are performing … Read more
Do you want to learn how to improve sales and engagement from Facebook? If so, it’s important to regularly audit your account so your target audience knows who you are, what you’re selling, and, most importantly, why they should care. But many businesses don’t know where to start or what to look for when auditing … Read more
Social media now offers much more than just a way to interact with loved ones. Business success or failure now depends on an organization’s capacity to negotiate the ebb and flow of Internet discourse. This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced … Read more
Instagram has become every marketer’s favorite channel. Whether it’s a small venture or a multi-billion dollar designer brand, the photo-sharing platform’s pivot to a marketing tool gives creative exposure. But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. That’s what the coveted Instagram blue tick can … Read more
Ever had that surreal moment when you read an Instagram caption and got so hooked that you took a screenshot of it? Well, writing Instagram captions is new-age poetry, for sure! Keep your audience hooked to your words when there is a visual explosion on every scroll. As much as you work hard on the … Read more