As users know, Facebook’s API has provided limited access to their data. In most cases, majority of posts aren’t returned to trackers. This issue has affected all social analytics tools that use V1.0 of the API.
The question Will Meerkat Die? invites a robust analysis, but it’s too early to say.
A few weeks ago, we spoke to a number of Keyhole users to learn about how they use the product and what changes they’d like to see.
By far, the #1 piece of feedback we received was that people wanted the ability to set custom date ranges within trackers. Although Keyhole provided the ability to select preset date ranges (e.g. Last 7 Days), this didn’t help users with time-boxed campaigns.
A quick announcement to let everyone know that our Keyhole servers are expected to undergo some scheduled maintenance on 6 March 2015. Unfortunately this will result in some downtime, but it is mandatory so that we can apply security updates.
Earlier this month, it was announced that Google would start indexing tweets again. As a result of this, people searching on Google will start seeing tweets as part of their search results.
Twitter has quickly become a powerful tool for travelers, and they’re using it for everything from researching destinations to connecting with their hotels and airlines for discounts. Twitter and Millward Brown recently published an infographic describing how travelers use Twitter, and here are some valuable tips on how brands should use the social network.
A lot of people use Keyhole to track influencer campaigns. In other words, you’ve engaged influencers to help amplify campaigns you’re running and use Keyhole to measure their reach and engagement. Today, most users do this manually by filtering for influencers in the Excel report.
We’re excited to announce a new feature that makes influencer tracking much easier!
[Keyhole data was referenced in The Guardian today. Original article: Here]
We all know Hashtags are staying – and staying for good. Learn how to use them properly now or forever fall behind on your Marketing strategy! Here are 5 hashtag best practices to keep in mind as you use social media.
Earlier today, I was reading a blog post by a 19 year old on how teenagers use social media. You can find it here.
And as I read it, all I could think was, “Wow, Zuckerberg really is 2 steps ahead of everyone else.” Here are some excerpts from the post, and how it relates to some of Zuckerberg’s past actions.