How To Master Brand Sentiment Analysis – Beginner’s Edition

What people think and feel about your company, products, and services is your brand sentiment.  In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed. Evaluating … Read more

How To Use Instagram Hashtag Analytics For Improving Your Reach In 2024

Before you roll your eyes at this in disbelief, Instagram hashtags actually work! They bring exceptional reach to you.  This engagement tool is not just for Twitter alone but spans its effectiveness to Instagram. People use tons of hashtags each day, unraveling tons of opportunities to get closer to your leads.  That’s why tracking Instagram … Read more

10 Best Facebook Competitor Analysis Tools In 2024

Social media’s influence as a virtual marketing space has become undeniable, owing to its capability of reaching a large audience. And among all these platforms, Facebook is the most impactful, with its 2.8 billion+ monthly users.  According to reports, Facebook generates the highest ROAS among all social media platforms. Moreover, the networking giant also drives … Read more

10 Instagram Features To Make Your Life Easier In 2024

Do you need help to make the most of Instagram despite being one of the 2 billion monthly active users? With Instagram’s increasing popularity, knowing which features to use to enhance your experience on the platform can be overwhelming. Many users struggle to optimize their usage, leading to a lack of engagement and growth. Fear … Read more

How To Calculate Instagram Engagement Rate In 2024?

Since the inception of reels, more brands use Instagram to establish a reputation in the social space. The reason here is its extensive user base. According to statistics, the platform boasts over 1 billion monthly users, out of which 90% follow at least on business. 50% of users have also stated that their interest in … Read more

Who Are Content Creators And How To Partner With Them?

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. It continues through some trials and tribulations and hopefully ends happily. But sometimes, there’s just no connection, or common ground, or one party’s behavior messes things up. So how can these two be together? There’s no … Read more

12 Best Instagram Competitor Analysis Tools In 2024

With more than one billion active members, Instagram is one of the most prominent social networking channels among brands. Here, 83% of consumers discover new products and services, and brands can reach over 850 million people with ads. Thus, many businesses use this photo and video-sharing site for social media marketing. However, the quest to … Read more

7 Steps For Effective PR Crisis Management In 2024

PR crisis. PR nightmare. PR catastrophe. No matter what we call it, it remains something very unpleasant and undesirable for a brand. It has become even scarier for businesses in the era of social media. A single tweet may hit with a hurricane of backlashes in a split second. You can just imagine the wild … Read more

Top Social Media KPIs To Track In 2024

It’s getting easier and easier to get data; therefore, you should rarely rely on your ‘gut’ to make critical marketing decisions concerning your social media strategy that could potentially impact your business.  Social media marketing has become increasingly popular in the last few years. However, with tons of KPIs available, it could be hard to … Read more

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