3 Great Marketing Lessons from Dan Ariely — Understanding the Irrational Customer

Some excerpts from this great interview with Dan Ariely:

What is one of the most surprising findings from your research?

One of them is something we called “coherent arbitrariness.” … If you get somebody to behave in a certain way one time, you’re not just influencing them that once, but you can actually go on to influence a long sequence of decisions.

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