5 Digital Marketing Basics You Should be Reviewing Constantly with Killer Tools to Help You Out

New digital ad platforms are released every day, new changes and add-ons to Facebook, Instagram, Twitter are created constantly, Google changes its algorithm 500-600 times each year – it’s easy to feel overwhelmed. 

It’s easy to get carried away trying out the newest platforms and ‘hacks’ that you lose track of things that are actually important. So as a modern day marketer, how do we keep on top of all these changes?

Read more5 Digital Marketing Basics You Should be Reviewing Constantly with Killer Tools to Help You Out

6 Cognitive Biases You Can Use to Boost Social Media Marketing

There are 500 million tweets tweeted, 55 million facebook status updates, and more than 40 million post uploads on Instagram every day. How would you differentiate your company from the crowd and leverage psychology to get overwhelmed readers to focus on you?

Cognitive biases  are simply the irrational behaviors we exhibit even when we believe our decisions are logical.

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7 Experts on Using Social Media to Boost Sales

Social Media is like going on a diet. It’s difficult to get results; it takes endurance, and it’s frustrating. Fast, quick weight losses will always get you nowhere. Likewise, for Social Media to generate any revenue, you need to strategize and be patient.

Out of all the struggles Social Media Marketers face, boosting sales which ultimately justifies the need for an increased budget, is their biggest pain-point. Here, 7 Social Media experts share their tips on Social Media Marketing to boost sales & advice on how to measure your success.

Read more7 Experts on Using Social Media to Boost Sales

Emerging Market Penetration CASE STUDY: Starbucks in South Korea

Starbucks in South Korea - for Keyhole

Starbucks first opens in South Korea in 1999, and like KFC in China, they were first in market entry. Seoul now has more Starbucks than NYC. 

In Korea, Starbucks symbolizes luxury, privilege, and posh. Carrying a cup of Starbucks is like carrying Chanel 2.55. They generated $470 million in sales, surpassing Cafe Bene, their biggest competitor.

Read moreEmerging Market Penetration CASE STUDY: Starbucks in South Korea

Emerging Market Penetration CASE STUDY: KFC in CHINA

KFC lost part of its market share in the recent years in China, but their success in the Chinese market is legendary.

KFC entered the Chinese market in 1987, and it’s now the largest restaurant chain in the country, with a total of 4,563 restaurants. KFC controls as much as 40 percent of the Chinese market share, while McDonalds, far and away the most popular fast food restaurant in America, controls only 16 percent. There are four critical success factors.

Read moreEmerging Market Penetration CASE STUDY: KFC in CHINA

8 Common Mistakes that are Ruining Your Twitter Marketing Strategy from Social Media Experts

Twitter is simple, but not easy. Social Media Marketers with Conversion goals struggle again and again in maximizing demand generation from Twitter. Growing a targeted follower base is a good start, but there’s so much more to Twitter

for example analytics to make better campaign decision .

But we are not talking about twitter analytics in this blog.

We are here to give you some tips on avoiding 8 common twitter marketing mistakes coming from Social Media experts.

So let’s jump right into it.

Read more8 Common Mistakes that are Ruining Your Twitter Marketing Strategy from Social Media Experts

Twitter has more daily visitors than McDonalds Worldwide & 7 other Epic Twitter Statistics

Twitter is an indispensable tool for Marketers and Businesses looking to find qualified leads, and the stats below illustrate the incredible penetration this little blue bird reached! Here are 8 epic Twitter statistics that will change how you view, use, or think about Twitter.

Read moreTwitter has more daily visitors than McDonalds Worldwide & 7 other Epic Twitter Statistics

Life is short and the internet is vast.