Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. It continues through some trials and tribulations and hopefully ends happily. But sometimes, there’s just no connection, or common ground, or one party’s behavior messes things up. So how can these two be together? There’s no … Read more
With more than one billion active members, Instagram is one of the most prominent social networking channels among brands. Here, 83% of consumers discover new products and services, and brands can reach over 850 million people with ads. Thus, many businesses use this photo and video-sharing site for social media marketing. However, the quest to … Read more
PR crisis. PR nightmare. PR catastrophe. No matter what we call it, it remains something very unpleasant and undesirable for a brand. It has become even scarier for businesses in the era of social media. A single tweet may hit with a hurricane of backlashes in a split second. You can just imagine the wild … Read more
It’s getting easier and easier to get data; therefore, you should rarely rely on your ‘gut’ to make critical marketing decisions concerning your social media strategy that could potentially impact your business. Social media marketing has become increasingly popular in the last few years. However, with tons of KPIs available, it could be hard to … Read more
There’s no denying the importance of Instagram Reels for pulling in an audience. A 20-second video clip can be just the ticket to captivating your followers. But simply posting and hoping for the best will not get you far. If you want to draw in the largest number of people, you need to pick the … Read more
Are you in charge of running social media for a community-oriented brand? Then you should know that going live is the most direct way to connect with your community online. Instagram Live is a fantastic in-app feature for engaging with your audience in real time and hosting interactive virtual experiences. It gives your followers a … Read more
Can’t get engagement on Instagram even with impeccable content? Maybe you’re not using trending hashtags — or at least the relevant ones. Hashtags are great for getting your brand noticed on Instagram. They get your content in front of a broader audience, enhance discoverability, and enable more refined targeting. Adding trending hashtags in your posts … Read more
Most social media managers and marketers make this mistake while promoting YouTube videos: slapping links to their videos on their other social media channels and calling it a day. Fun fact: That’s not the *only* way to promote your videos. In this article, we’ll teach you six tactics that you can use to promote your … Read more
Although many social media platforms have come and gone, Instagram has remained strong for over a decade. This platform has evolved and adapted to keep up with current social media trends from some of the other largest platforms. Two of the most notable features that Instagram offers are Reels and Stories. Both of these were … Read more
Let’s imagine you’re sipping on your morning coffee, scrolling through Facebook, and suddenly a fun poll pops up asking, “What’s the best way to start your day? Coffee or Tea?” Not only does it give you a small, delightful pause in your endless scroll, but it also connects you to a broader community of like-minded … Read more