Did you know that Twitter, now rebranded as X, started as a minimalist platform for sharing short, 140-character messages? It has become a global powerhouse for real-time news, conversations, and marketing. This makeover underscores its undeniable significance in the online arena, where every tweet can reach millions. As X continues to blossom, its role in … Read more
You’ll be surprised to know that 93% of users admit that online reviews have impacted their buying decision. That means a couple of negative reviews if not addressed well during brand monitoring can actually be a potential reason for lesser lead generation. Despite the risk, over 70% of businesses don’t reply to negative reviews. These … Read more
Social media’s influence as a virtual marketing space has become undeniable, owing to its capability of reaching a large audience. And among all these platforms, Facebook is the most impactful, with its 2.8 billion+ monthly users. According to reports, Facebook generates the highest ROAS among all social media platforms. Moreover, the networking giant also drives … Read more
Are you looking for a job? To kick your career up a notch? Or to widen the horizon of your professional network? LinkedIn is the answer! But what are the odds that your LinkedIn content will stand out in a sea of digital competition? That’s where search engine optimization (SEO) enters the scene. And when … Read more
If you’re thinking about neglecting Facebook in your marketing strategy… think again! Here are some reasons to change your mind: However, it is nearly impossible to take full advantage of the marketing opportunities that the platform offers without being able to obtain and analyze the right numbers with good Facebook analytics tools. The official Facebook … Read more
Instagram launched Stories in 2016 to give users a unique and fun way to connect and engage with followers. Despite the ephemeral nature of its content (or maybe because of it), Stories is one of the most popular features on the platform. Statistics show that over 500 million Instagram users watch Stories daily, which explains … Read more
Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales. The classic LEGO bricks we’re all familiar with were invented in 1949. Astonishingly, new brick sets made today are still compatible with the older ones. Everything LEGO … Read more
Be it a vacation with your friends or a staycation to escape the everyday hustle and bustle, you may have found yourself exploring Airbnb’s affordable and convenient homestays. So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with … Read more
Most of us are familiar with the viral Stanley bottles, a line of patented steel vacuum flasks. This brand has a legacy of around 111 years and has seen steady success with outdoorsy drinkware, food storage, and cookware products. However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged … Read more