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12 Best Free Photoshop Alternatives Tried & Tested In 2024

With over 2 million content creators worldwide using Photoshop, it’s no surprise that it has become the industry standard for image editing and graphic design. However, it might not be the best option for everyone, due to its high price tag. In recent years, there has been a rise in alternative software that offers similar … Read more

2024’s Top 10 Twitter Analytics Tools for Tracking Metrics [Free Included]

Twitter has always been a challenging platform for businesses. While businesses love having instant access to their customers and brand mentions, you can invest hours, days, weeks, and even years into the platform without having a sense of the ROI generated from Twitter. We all know social engagement is important for brands, but how do … Read more

7 Must-Know Types Of Competitor Analysis Tools With Top Recommendations

7 Must-Know Types Of Competitor Analysis Tools With Top Recommendations

Hold on!  Did your competitor’s post go viral, but are you struggling with dwindling likes? Or are you absolutely clueless as to why competitors are outranking you?  We get that frustration! Despite having a solid strategy in place, you will see a discrepancy in performance.  As per recent surveys, 90% of the Fortune 500 companies … Read more

Best time to post on Twitter

9 AI Tools For Social Media Campaigns In 2024

Ideating fresh content, creating visuals, analyzing performance, and engaging with your audience  — it’s easy to feel overwhelmed by this never-ending demand for fresh, compelling social media content. But what if there’s a powerful tool that can supercharge your social media efforts and save you countless hours?  Enter AI tools — the ultimate game-changing solutions … Read more

Adidas social media strategy

Adidas Social Media Strategy: Sporting Online Traction Globally

Think of Adidas and you immediately picture their trademark three-stripes logo. This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from.  Adidas was always meant for great things, even going by their seemingly humble origins in 1920s Germany. Dassler brothers — Adolf and Rudolf — started a … Read more

Instagram Professional Dashboard Explained: What & Why?

Instagram remains a strong medium for businesses and creators to reach their target audience. Instagram introduced the Professional Dashboard to empower users and provide valuable insights and tools. This feature-rich dashboard offers businesses and creators a centralized hub to manage their Instagram presence effectively.   The Professional Dashboard has become crucial for maximizing Instagram strategies and … Read more

How To Create A Content Calendar For Your Business

Creating content can help your business generate more leads. Every published article, video, or podcast episode acts as a 24/7 salesperson that educates visitors about your brand, products, and services. You’ll also have to create pieces of content with different objectives. Some content attracts new visitors to your business, while other pieces of content focus … Read more

google alerts alternatives

8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. By the time they search the list, their faces get gloomier with every second.  Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. And then, the needle points to … Read more

chanel social media strategy

Chanel’s Social Media Strategy: Fashioning Engagement Online

Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. For over 100 years, Chanel has maintained its top spot in the world of fashion and glamor.  Today, Chanel’s social media strategy seamlessly combines the decadent luxury of their elite roots and the more youthful … Read more