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social media audit

6 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Let’s not pretend anymore. Creating content is tough, even when you know your target audience and customer segment in and out.  You reach a saturation point when it comes to topics you need to cover and talk about on your website and social forums.  But did you ever wonder how the best industry leaders always … Read more

6 Instagram Contest Ideas For Your Next Giveaway

Instagram has a massive user base of over 1 billion, of which 90% follow at least one business account.  Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. A recent survey reveals Instagram is the “#1 … Read more

social media trends

Breaking Down The Impact Of Twitter’s API Charges On Marketing [Expert Edition]

Towards the beginning of Feb 2023, Elon Musk’s owned Twitter stirred the internet with a life-changing announcement.  Yes, we are talking about the pricey affair of Twitter API. Previously, Twitter used to provide free access to its basic API. Several third-party tools and individual developers could leverage these to build automated solutions and side projects.  … Read more

15 Reasons Why You Should Be Using Social Media Analytics & Reporting Tools [Expert Edition]

15 Reasons Why You Should Be Using Social Media Analytics & Reporting Tools [Expert Edition]

I bet you will agree that tracking multiple campaigns on different social media platforms is tough. You need to stab each strategy and monitor their efficacies.  Imagine the wrath of your client if you fail to respond to the ROI figures from the last fall campaign. Being a marketer, you can’t afford to play sneaky. … Read more

How To Calculate YouTube Engagement Rate? 7 Tips To Increase It

The popularity of video content has significantly grown over the past few years. They are easy to go through, convey the message quickly, and have all the bells and whistles to attract viewers.  When we talk about video content, there is no bigger platform than YouTube. With 2.6 billion monthly active users, it is also … Read more

How To Use Social Media Contests For Lead Generation

The popularity of social media contests keeps increasing, with brands using them for a range of purposes.  From driving website traffic to increasing social media following, contests and giveaways are among the most successful social media marketing strategies for companies to meet their objectives.  Especially when it comes to lead generation, contests offer you a … Read more

How to Add Social Media Icons to Your Email Marketing

10 Lesser Known Instagram Tools For Creators Worth Exploring

Instagram is a top media platform that is employed to build a relationship with brands and users. The visual-first social medium has over 2 billion active monthly users From its inception in 2010, it has evolved today into a full-on marketing channel. Small as well as industry tycoons use it to drive traffic, generate leads … Read more

Top Instagram Story Analytics For Leveling Up Your Gram Game

Instagram Stories have become a raging phenomenon. And that’s because everyone on Instagram loves to view Stories.  Thanks to their authenticity, interactivity, creative expression, and transient nature, these Stories are highly appealing to all Instagram users.  Statistics reveal that 70% of Instagram users watch stories every day. In other words, the daily active users of … Read more