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How to Add Social Media Icons to Your Email Marketing

2024’s Top 10 LinkedIn Analytics Tools To Measure Your Engagement

If your company uses LinkedIn for business, then tracking LinkedIn analytics would be an important part of your social media strategy. LinkedIn analytics tools allow marketers to track LinkedIn metrics and measure progress.  Now you may wonder, why does it matter?  When it comes to qualifying your LinkedIn marketing efforts, tracking LinkedIn analytics is essential. … Read more

10 Most Used Emojis On Social Media You Must Know In 2024

As per worldemoji.com over 100 tweets per minute are typically sent. Emojis are like a colourful language that shapes our digital connections. In the vast and ever-evolving landscape of social media, a new language has emerged-one that surpasses words and communicates emotions, thoughts, and sentiments with just a flick of the finger. Welcome to the … Read more

TikTok Analytics Guide 2024: Essential Metrics & Tools To Track

How many times have you gasped looking at numbers on popular TikToks? And when you open the respective account, I bet you must be shocked at seeing their follower count.  All thanks to TikTok’s insane algorithm, your content can reach millions of people even when you have a thousand followers.  The underlying secret lies in … Read more

wendys social media strategy

Wendy’s Social Media Strategy: Serving Humorous Engagement Online

Wendy’s has always been on-point with its marketing strategies. From the beginning, its square patties in circular buns gave the impression of a wholesome, meatier burger. This was coupled with early slogans like ‘Quality is Our Recipe.’ Dave Thomas positioned Wendy’s as a restaurant for simple ‘old-fashioned’ burgers when he founded it in 1969 in … Read more

social listening needs integrated across departments

How To Create A Monthly Facebook Analytics Report + Free Template

Do you want​ to learn how​ to create and use monthly Facebook analytics reports?​ If not, you’re not alone!  We don’t have​ to tell you that Facebook​ is still one​ of the most popular social media sites​ in the world. There are over 2.93 billion active users, and statistics show that this number​ is growing. … Read more

Everything You Need To Know About Social Media Monitoring

Ultimate Twitter Marketing Strategy Guide With Examples

666. If for some people this figure may evoke apprehensions or concerns, for businesses – it opens up broad perspectives for social media marketing on Twitter. Why? Because that’s the current number (in millions) of monthly active users on Twitter (now X), one of the most popular social networks. Twitter is also the third social … Read more

8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury.  Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. So how can a small business create an achievable marketing strategy that … Read more