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Instagram Posts vs Instagram Stories: Is One Better Than the Other?

Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another. If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format. We’re here to help! Differences and Similarities between Instagram … Read more

10 Instagram Marketing Strategies To Boost Your Brand’s Presence

Instagram has emerged as one of the most powerful social media platforms for businesses of all sizes. With over 1 billion monthly active users, it’s the 5th most visited website in the world. Instagram has become a go-to platform for brands looking to reach a wider audience, build their brand, and drive sales. But with … Read more

Coca-Cola’s Social Media Strategy: A Deep Dive Into A Gripping Strategy

Coca-Cola has developed a reputation as an iconic global brand owing to their purpose — Refresh the world. Make a difference. Whether you want to ‘Open happiness,’ ‘Taste the feeling,’ or live on ‘the Coke side of life,’ Coca-Cola’s message transcends borders and demographics, resonating with people across nations. But they are more than just … Read more

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How To Create Monthly Instagram Analytics Report + Free Template

Are you struggling to track your Instagram account’s growth? Do you want to create a monthly analytics report to monitor your Instagram performance?  That must be obvious! Instagram is one of the most popular social media platforms, boasting over one billion monthly active users. As a result, it has become a critical tool for businesses … Read more

12 Killer New Year Social Media Post Ideas For 2024

Are you tired of the same old New Year’s greetings flooding your social media feeds?  You know the drill – an endless stream of generic “Happy New Year” GIFs that barely rouse any excitement.  Well, it’s time to break free from the monotonous norm and elevate your social media game! Get ready to sparkle and … Read more

How to Add Social Media Icons to Your Email Marketing

Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Most cola and energy drink companies began with a product-forward attitude. But from the get-go, Red Bull made it all about a certain mindset. Founded in 1987 by Dietrich Mateschitz, Red Bull takes inspiration (and its name) from the Thai drink Krating Daeng.  Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. But … Read more

Social Media Analytics

Ryanair’s Social Media Strategy: Driving Engagement With Humour

When Ryanair started operations in 1985, it had just one flight in service, flying passengers between Waterford and Gatwick, London. Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. It … Read more

Social listening for competitive analysis

How To Schedule Instagram Posts: An In-depth Guide For 2024

Picture this: no more last-minute scrambles, logging in at odd hours, or constant interruptions to your day.  Seems way too dreamy? Well, it’s time to end your procrastination and embrace Instagram scheduling.  Before you freak out saying Meta Business suite is complicated or it is convenient to schedule from your desktop and not the Instagram … Read more