Latest Updates

Media Monitoring 101: What It Is And How It Works[Tools Included]

Instagram Reels Vs. Stories: Which Is Better For Capturing Attention

Although many social media platforms have come and gone, Instagram has remained strong for over a decade. This platform has evolved and adapted to keep up with current social media trends from some of the other largest platforms. Two of the most notable features that Instagram offers are Reels and Stories. Both of these were … Read more

nestle social media strategy

Nestle’s Social Media Strategy: Brewing Online Engagement With Consistency

With USD 98 billion in sales, Nestlé is the largest food and beverage company worldwide. This publicly-held conglomerate has kept its top spot for over 10 years now. It’s a testament to how successful the company has been. The Swiss giant has consistently maintained high standards, ran revolutionary marketing campaigns, and become a household name. … Read more

Reach vs Impression: What Is The Difference & How To Measure It?

Reach vs Impression: What Is The Difference & How To Measure It?

Reach vs. Impressions is a common dilemma causing confusion amongst marketers and social media users alike. But that’s understandable: Social media metrics like ‘reach’ and ‘impressions’ have become marketing buzzwords – everyone is talking about them, but not all understand their essence and, quite frankly, a lot of the time, people use these words interchangeably. … Read more

hashtag analytics tools

Facebook Analytics Guide 2024: How To Analyze & Use Your FB Data

You still haven’t started using Facebook Analytics, have you?  Could it be because you don’t understand it? Or perhaps you don’t know how to set it up in the first place. Maybe you don’t see why you should be using another Facebook analytics tool. You have Facebook Insights anyway.  We totally get it. But, here’s … Read more

Genz slangs

6 Influencer KPIs to Track for Every Campaign

While it’s clear that influencer marketing is on the rise, before launching your own influencer program or community, it’s essential to lay out a detailed measurement strategy for tracking KPIs. With fake followers costing brands an estimated 1 billion dollars, gone are the days of blindly paying influencers money for the sake of vanity metrics. … Read more

social listening tools

Top 10 Instagram Metrics You Should Be Tracking In 2024

The problem with data is that it leaves you overwhelmed. Thanks to Instagram and its multiverse post types, keeping track of your brand pulse has become a challenge.  Meanwhile, the rookies are happy tracking the number of likes and comments. At the same time, a team of experts are losing their sleep monitoring hundreds of … Read more

How To Track & Analyze Competitors On TikTok

Social media marketing is extremely crucial to create a sustaining brand image in people’s minds to stay in the competition. From small-scale businesses like home-bakers to big corporate brands, brands are using TikToks to reach out to people.  Currently, TikTok is one of the most talked about social media platforms out there. One billion TikTok … Read more

Rival IQ Alternatives

8 Social Media Monitoring Mistakes That Are Ruining Efforts

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. It has provided unparalleled opportunities for connection and interaction between business and their customers. However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This … Read more