While it’s clear that influencer marketing is on the rise, before launching your own influencer program or community, it’s essential to lay out a detailed measurement strategy for tracking KPIs. With fake followers costing brands an estimated 1 billion dollars, gone are the days of blindly paying influencers money for the sake of vanity metrics. … Read more
The problem with data is that it leaves you overwhelmed. Thanks to Instagram and its multiverse post types, keeping track of your brand pulse has become a challenge. Meanwhile, the rookies are happy tracking the number of likes and comments. At the same time, a team of experts are losing their sleep monitoring hundreds of … Read more
Social media marketing is extremely crucial to create a sustaining brand image in people’s minds to stay in the competition. From small-scale businesses like home-bakers to big corporate brands, brands are using TikToks to reach out to people. Currently, TikTok is one of the most talked about social media platforms out there. One billion TikTok … Read more
Social media has become a vital aspect of marketing and communication strategies for almost all organizations. It has provided unparalleled opportunities for connection and interaction between business and their customers. However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This … Read more
It’s okay if you admit to listening to TikTok trending songs while working out! We know how addictive that is. The constant play of the same tune makes you tap your feet irresistibly! But here’s a fun fact. As per the latest social media statistics, remixing a TikTok trend leads to a 14% increase in … Read more
Are you seeking to optimize your LinkedIn presence by tracking its growth and performance? Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Undoubtedly, LinkedIn stands out as the premier professional networking platform, with millions of users leveraging it to connect with peers, scout for job … Read more
If your business hasn’t started making video content, now is the time to start. But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. So why is YouTube such a big deal? With 2.5 billion active … Read more
With over 1.67 billion active monthly users, Tiktok is undoubtedly the most powerful platform for brands to build a loyal and engaged audience. However, attracting and retaining your followers’ attention on TikTok is no easy feat. It requires more than merely following the latest trends and hoping your video goes viral. Even though there is … Read more
YouTube is the biggest video marketing platform in the world, with over 2.6 billion monthly active users already on the platform. Accordingly, many brands and individuals are on the platform, fighting for the attention and preferences of viewers and subscribers. Maybe you’re trying to unlock the power of YouTube, but you’re struggling to find tactics … Read more