It’s a claim almost every digital marketer wishes they could make: Writing the book on how to integrate SEO, social media and content marketing strategies.
After Optimize was published in 2012, Lee Odden can say he was first to the finish.
How To Measure Your Content Marketing Strategy [Michael Brenner Interview]
Between running a marketing firm, giving speeches and delivering workshops, Michael Brenner still finds time to answer questions and give advice about the content marketing craft.
Before founding the Marketing Insider Group in 2015, he was software company SAP’s first head of content marketing and built an award-winning program that continues today.
The Marketer’s Guide to Writing Attention-Commanding Headlines [with Examples and Formulae!]
Writing marketing headlines that are clickable and catch consumer eyes is a challenge for both new and veteran marketers.
There are artistic and scientific elements to writing effective ones, meaning there’s an in-depth process to study and understand.
10 Mistakes In Your Visual Content Strategy [+ Tools To Fix Them!]
Even if your team has a talented graphic designer and skilled digital strategists, crafting and sharing visual content on social media is a tricky process.
Most teams have run into the same difficulties. Images and videos may not generate the type of engagement you’re after. Followers may even miss your intended message.
How To Run A Twitter Influencer Campaign
A quick browse through your Twitter feed will show that people don’t always flock to companies for information about their products and services. Instead, they’re seeking influencers – popular, personable and independent content creators who aren’t afraid to share opinions on social media.
And the statistics paint a clear picture why.
7 Most Artistic Brands On Instagram You Must Follow
This year brands really honed their resources on Instagram. With new ad features that rolled out on Instagram this year, it’s a platform not to be missed. Here, we’ve compiled a curated list of the most creative business instagram accounts for inspiration!
![Media Monitoring 101: What It Is And How It Works[Tools Included]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTIwIDEyODAiIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEyODAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZrZXlob2xlLmNvJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI0JTJGMDglMkYxNjU1LmpwZyIgZGF0YS13PSIxOTIwIiBkYXRhLWg9IjEyODAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
How To Use Instagram Hashtags To Maximize Your Exposure
Do you want to increase your Instagram referral traffic?
Make it easier for people searching for your service to find your post by including relevant hashtags in your Instagram post.
How To Conduct A Social Media Audit
Still think the 5 Ws are what you were taught in elementary school English classes?
Think again.
4 Critical Global Social Media Marketing Execution Tips
McDonald’s has almost 70 million followers across all countries, regions, and platforms, 7,748 brand posts in 30 days, an active audience of 1.4 million, and 104.8 million impressions on Social Media.
How do you manage this?