Now that 75% of people use social media channels as product research tools, you need to reinforce your brand presence. More so, each of these people spends 2 hours and 25 minutes of their time on these platforms every day. But, how many minutes of your audience’s time goes to you? This is why you … Read more
Social media has shifted the paradigm of modern brand marketing. While Instagram and TikTok are very popular with brands, Facebook is their favorite platform for marketing. With a user base of 2.9 billion active users, brands can reach a much wider audience here than on other platforms. But to build a brand on Facebook, brands … Read more
In recent years, we have witnessed an explosive rise of Instagram in the social networking space. It evolved from a mere photo-sharing platform to a medium that brands now rely on for their social media marketing campaigns. To gain traction in a crowded platform like Instagram, you need to outperform your competitors — and that … Read more
Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. But how does it help, you may ask? For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. … Read more
No matter the type of business or organization you run, brand awareness is one of the key factors around which you will build your marketing strategy. Familiarizing your prospects and the audiences you want to attract with your brand, vision, and mission can turn you into a household name. But this is something all brands … Read more
Every marketer wants to know the impact of their campaigns, and impressions are a calculation of just that. What are impressions? Impressions are the total number of exposures to your content. This can include the same person seeing your content multiple times. Impressions are tracked on many different platforms. For example, how many times people … Read more
Jelly is a cutting-edge Digital Agency based in Santiago, Chile. They distinguish themselves with an almost exclusively digital focus, being “99.9% digital”, and flaunting big-deal clients like Toyota, Lenovo, and Mallplaza among others. “Digital rules. If you focus on digital in the next 3-5 years you should be able to make it. That’s why digital … Read more
Nick Casanova – the Director of Programming, Planning, and Scheduling at NBC Sports – was tasked to track the social performance of his company’s annual event despite little experience; using Keyhole, Nick found success across multiple KPIs NBC Sports is part of NBCUniversal, a household name in the world of entertainment, broadcasting and production marketing. … Read more
Using hashtags effectively goes beyond casually plugging them into your tweets and posts. On platforms such as Twitter and Instagram, calculated hashtag marketing can boost impressions, make your content more searchable and encourage users to talk about your brand. Learning how to leverage tagged topics should be a priority for marketers. Here are five hashtag … Read more
Have you ever come across a website that doesn’t have any social media icons? Chances are, you haven’t. These social media icons point website visitors to the brand’s social media pages so they can connect with them through multiple channels. And now with social media playing such a huge role in our everyday lives, you … Read more