![9 Essential Social Media Metrics To Track [+ 6 Best Tools]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTIwIDEyODAiIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEyODAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZrZXlob2xlLmNvJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI0JTJGMDIlMkY5LWVzc2VudGlhbC1zb2NpYWwtbWVkaWEtbWV0cmljcy10by1tb25pdG9yLmpwZyIgZGF0YS13PSIxOTIwIiBkYXRhLWg9IjEyODAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with heightened engagement rates. But, are you using your social media accounts correctly? Is your business seeing any social media ROI? Are you measuring your social media efforts effectively? Let’s get straight … Read more
Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. If you were to visualize it, it might look something … Read more
With over 2.3 billion active users, Instagram is one of the most potent platforms for marketers and brands to grow their business online. With the right engagement on Instagram, you can build your brand’s community and increase brand awareness and reach, thereby heightening your online presence. However, with the decrease in organic engagement in recent … Read more
No matter the type of business or organization you run, brand awareness is one of the key factors around which you will build your marketing strategy. Familiarizing your prospects and the audiences you want to attract with your brand, vision, and mission can turn you into a household name. But this is something all brands … Read more
The 7 Most Important Social Media Marketing Metrics
Engagement rates have become the yardstick of success for email and social media campaigns. Imagine your favorite clothing store sending you a personalized email filled with outfits that match your style – it’s like they read your mind! You can’t resist clicking on those links, exploring the products, and making a purchase. That’s the magic … Read more
When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Rather than tracking the raw number of social media followers you’ve gained or lost, tracking your follower growth rate is much better. Before we jump into follower growth rate calculators, let’s look at exactly what … Read more
You have great products and an excellent marketing and sales team. You know who your competitors are. You may even monitor them regularly. But is that enough? Are you benchmarking them diligently to assess how you stack up to your competition? To be successful, you must outperform your competitors at every business touchpoint. For that, … Read more
Social media with almost 4.6 million people, is poised to become the most important resource for data insights that help businesses grow. That’s why using social media analytics tools has become indispensable for crushing brand competition and building an engaged social media audience. Learning about your competitors’ social media performance helps you identify your brand’s … Read more