As the influence of social media in our lives grows, influencer marketing is steadily replacing traditional advertising. And the numbers speak for themselves: the influencer marketing industry was slated to grow to $21.1 billion in 2023. Although this industry is full of promises, much depends on a marketer’s ability to create a successful influencer relationship … Read more
Let’s take a wild guess about where you’re at in your journey: You’ve probably heard about and/or seen Instagram link(s) in bios and are wondering how to leverage those for your own business. After all, those links are known for acting like some type of (social) signal, driving all the traffic back to your websites … Read more
Have you ever wondered about the difference between social media monitoring and listening? When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. On the other hand, social listening is like tuning in to your audience’s favorite radio station. It’s about understanding the “why,” gaining a … Read more
In an age where a small mishap can make the internet rounds in a matter of minutes, learning how to manage any crises that affect your business should be a top priority. It’s easier than ever to call out individuals and companies for shady behaviors. Still, sometimes innocent mistakes or innocuous blunders can also hit … Read more
Social media now offers much more than just a way to interact with loved ones. Business success or failure now depends on an organization’s capacity to negotiate the ebb and flow of Internet discourse. This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced … Read more
Despite tweeting a zillion times a day, do you fail to see that spike you anticipated? Don’t stress, you aren’t alone! Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most … Read more
Video content has changed the way we consume information. People prefer watching videos because regardless of the topic, the information videos convey is easy to understand, remember, and recall. Additionally, video is the prime storytelling medium that appeals to the viewers visually and emotionally. On the other hand, more than 85% of all businesses use … Read more
People are using ChatGPT to write everything from legal briefs to college papers. While its effectiveness in those areas is still debated, ChatGPT is undoubtedly a powerful marketing tool to keep in your back pocket. If you’reyour experiencing a creative rut or simply want to add some pizzazz to your social media marketing efforts, ChatGPT … Read more
In this post, we will talk about all the different ways you can pick your YouTube channel name and make it stand out. Choosing a channel name can be a nerve-wracking process, especially so, since there are so many different factors at play. You have to choose a name that reflects your interests but also … Read more