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social listening tools

Instagram Hashtag Guide – How To Find & Use Instagram Hashtags In 2024

From keeping your content organized to helping your account grow, Instagram hashtags benefit your social media visibility. The right hashtags can: All the above reasons are exactly why every social media marketer strives to up their hashtag game on Instagram.  But is running behind any and every popular hashtag the right way to go? No.  … Read more

media monitoring guide

Media Monitoring 101: What It Is And How It Works[Tools Included]

Did you just get a Slack ping from your manager about a bad brand review? The very thought makes you sweat, isn’t it? You can escape this hell of a situation with media monitoring.  There are so many buzzwords around this topic, but they are ultimately the pieces of the same puzzle. The term “media … Read more

Sustainability In Social Media Marketing: 7 Strategies For Promoting Your Eco-Conscious Brand

Consumers today increasingly seek brands that reflect their values. Sustainability is a major concern, with people prioritizing eco-friendly products and practices. Studies reveal that 50% of consumers factor sustainability into their buying decisions. For sustainable brands, having a strong social media presence is important. Through the power of social media, you can connect with your … Read more

Competitor Analysis

How To Do A Twitter Competitor Analysis In 5 Simple Steps

There are several reasons why Twitter is a valuable tool for any marketer. For one, it’s an easy way to share and get information.  Marketers are always looking for what’s happening in their niche, and Twitter is an easy way to keep tabs on things. In many ways, Twitter is like a digital business card. … Read more

Download Free Social Media Reporting Template[+ 8 Expert Tips To Track]

Download Free Social Media Reporting Template[+ 8 Expert Tips To Track]

Unless you have a data-driven social media reporting strategy, posting on social media can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Figuring out what’s working and what’s not is … Read more

20+ Best Social Media Sentiment Analysis Tools

20+ Best Social Media Sentiment Analysis Tools For 2024

While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for. They capture … Read more

social media trends

How To Run An Instagram Giveaway

Instagram giveaways are one of the most effective ways to create a buzz about your brand, reach a wider audience, and grow your following. In this article, we’ll explore the step-by-step process of setting up an Instagram giveaway. Take inspiration from Nestlé, Nike, and Nutella, and learn how to host giveaways like a pro. Benefits … Read more

Everything You Need To Know About Social Media Monitoring

5 Best Examples Of Brands Using Social Media For Customer Service

Social media platforms help businesses to address customer queries, establish real-time engagement, and build stronger relationships. This is quickly becoming the norm, as approximately 63% of customers now anticipate companies to offer customer support through social media. These platforms not only provide an immediate response mechanism but also allow brands to show their commitment to … Read more