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Competitor Analysis

How To Do A Twitter Competitor Analysis In 5 Simple Steps

There are several reasons why Twitter is a valuable tool for any marketer. For one, it’s an easy way to share and get information.  Marketers are always looking for what’s happening in their niche, and Twitter is an easy way to keep tabs on things. In many ways, Twitter is like a digital business card. … Read more

Download Free Social Media Reporting Template[+ 8 Expert Tips To Track]

Download Free Social Media Reporting Template[+ 8 Expert Tips To Track]

Unless you have a data-driven social media reporting strategy, posting on social media can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Figuring out what’s working and what’s not is … Read more

20+ Best Social Media Sentiment Analysis Tools

20+ Best Social Media Sentiment Analysis Tools For 2024

While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for. They capture … Read more

social media trends

How To Run An Instagram Giveaway

Instagram giveaways are one of the most effective ways to create a buzz about your brand, reach a wider audience, and grow your following. In this article, we’ll explore the step-by-step process of setting up an Instagram giveaway. Take inspiration from Nestlé, Nike, and Nutella, and learn how to host giveaways like a pro. Benefits … Read more

Everything You Need To Know About Social Media Monitoring

5 Best Examples Of Brands Using Social Media For Customer Service

Social media platforms help businesses to address customer queries, establish real-time engagement, and build stronger relationships. This is quickly becoming the norm, as approximately 63% of customers now anticipate companies to offer customer support through social media. These platforms not only provide an immediate response mechanism but also allow brands to show their commitment to … Read more

apple social media strategy

Apple’s Social Media Strategy: Minimally Showy With Maximum Impact

Clichéd as it may sound, most of the world is split into Android and iOS users. But this is hardly a recent development.  In fact, from the foundational years itself, Apple drew a large number of unwavering loyalists. The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went … Read more

The Essential Guide To Social Media Icons For Marketers

Have you ever come across a website that doesn’t have any social media icons? Chances are, you haven’t. These social media icons point website visitors to the brand’s social media pages so they can connect with them through multiple channels. And now with social media playing such a huge role in our everyday lives, you … Read more

10 Best Instagram Monitoring Tools To Help Boost Engagement

There are 25 million brand accounts vying for engagement on Instagram. As marketers, watching random meme pages, viral trends, and influencer posts grab all the attention and followers you wish your own brand could get kind of hurts.    Instead of just watching from the sidelines, we can learn a lot by looking into the data … Read more

PR Crisis

7 Steps For Effective PR Crisis Management In 2024

PR crisis. PR nightmare. PR catastrophe. No matter what we call it, it remains something very unpleasant and undesirable for a brand. It has become even scarier for businesses in the era of social media. A single tweet may hit with a hurricane of backlashes in a split second. You can just imagine the wild … Read more