If you’re thinking about neglecting Facebook in your marketing strategy… think again! Here are some reasons to change your mind: However, it is nearly impossible to take full advantage of the marketing opportunities that the platform offers without being able to obtain and analyze the right numbers with good Facebook analytics tools. The official Facebook … Read more
Instagram launched Stories in 2016 to give users a unique and fun way to connect and engage with followers. Despite the ephemeral nature of its content (or maybe because of it), Stories is one of the most popular features on the platform. Statistics show that over 500 million Instagram users watch Stories daily, which explains … Read more
Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales. The classic LEGO bricks we’re all familiar with were invented in 1949. Astonishingly, new brick sets made today are still compatible with the older ones. Everything LEGO … Read more
Be it a vacation with your friends or a staycation to escape the everyday hustle and bustle, you may have found yourself exploring Airbnb’s affordable and convenient homestays. So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with … Read more
Most of us are familiar with the viral Stanley bottles, a line of patented steel vacuum flasks. This brand has a legacy of around 111 years and has seen steady success with outdoorsy drinkware, food storage, and cookware products. However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged … Read more
YouTube has incredible potential for SaaS brands, with a scope of leveraging it for better reach and engagement. Videos, in general, play a major role in making a purchase decision. This may be why 83% of people acknowledge that a demo video helps them decide to purchase. It has the force that drives brand awareness, … Read more
LinkedIn is one of the fastest-growing social media platforms for professionals. You can leverage the platform to connect with like-minded people and grow your network. A common misconception is that LinkedIn is just a job-hunting portal for professionals and a platform for businesses to connect with fresh talent. That is just a single use case, … Read more
As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. It’s no wonder why 40% of B2B marketers say that … Read more
Facebook houses 3.4 billion users as we speak. Out of these 71% are Gen Z and 77% are millennials – generally our top choices for customers. This means no matter which business we cater to, our audience is present on Facebook. Given this, it would be hard to perform targeted marketing with just basic analytics. … Read more