5 AI Tools For Social Media Campaigns In 2024

Ideating fresh content, creating visuals, analyzing performance, and engaging with your audience  — it’s easy to feel overwhelmed by this never-ending demand for fresh, compelling social media content. But what if there’s a powerful tool that can supercharge your social media efforts and save you countless hours? 

Enter AI tools — the ultimate game-changing solutions for social media marketers.

AI tools are no longer a sci-fi concept; it’s a real-world marvel that’s transforming the way we approach social media marketing. It’s like having a virtual assistant that can generate captivating content ideas, craft compelling copy, and even produce stunning visuals — all at the click of a button. These can also provide in-depth competitor analysis, identify industry trends, and offer data-driven recommendations to help you refine your strategies and maximize your impact.

Hence, it’s no wonder that over 97% of business leaders acknowledge AI in helping companies optimize social media data and insights, leading to effective marketing efforts.

Do you want to leverage the full potential of AI tools in your social media campaigns? Read on as we dive into the five best social media AI tools that are set to take the industry by storm in 2024. 

1. FeedHive’s AI

FeedHive is another powerful AI tool when it comes to eliminating your writer’s block and generating unlimited post ideas tuned to your brand’s voice. 

It uses the power of advanced machine learning and natural language processing to create exceptional content at scale, ensuring it reaches its full potential. Plus, it analyzes your draft post’s content, tone, and structure, and provides actionable suggestions on how to increase its chances of going viral. 

After analyzing over 3,000 top-performing social media posts across industries, FeedHive’s AI offers you a vast library of pre-designed templates to help you craft audience-specific content.  And the best part? These ideas are fully customizable, allowing you to tailor them to your brand’s unique voice. 

One of FeedHive’s standout features is its ability to repurpose your existing content for different social media platforms. Creating platform-specific content from scratch is time-consuming, but thanks to FeedHive’s AI you can effortlessly transform your existing content into tailored, platform-optimized posts. 

Let’s say you want to repurpose a long-form blog post for Twitter. FeedHive’s AI will extract the key points and turn them into a Twitter thread, with visuals and relevant hashtags. Or, it can also transform it into a captivating Instagram carousel, with each slide highlighting a different point of your content. It can also repurpose your social media posts across platforms, like an Instagram carousel into a LinkedIn post or a visually appealing Pinterest pin — ensuring your message reaches the right audiences on every platform, along with saving you time and effort. 

What’s more? Suppose you’ve written a thought-provoking LinkedIn post about the use of AI chatbots in insurance companies. The tool can recommend adding a striking statistic to pique your audience’s interest and boost engagement. Or, it can suggest tweaking your tone to align better with your brand’s voice, ensuring consistency across all your social channels. 

With FeedHive’s AI, you can also forecast how your posts will perform before you even hit publish. This allows you to fine-tune your posts, double down on what works, and adjust your approach for success. Further, it identifies the “hot spots” when your followers are most active and engaged to determine the optimal times for posting on each platform. 

Pricing: Free 7-day trial available. It comes with four plans – the creator plan starts at $19/month, the brand plan at $29/month, the business plan at $99/month, and the agency plan at $299/month. 

2. Buffer AI Assistant

Are you a creator, marketer, or social media manager constantly brainstorming, creating, and posting content across different social media channels and formats? Do you find yourself struggling to keep up with trending topics and audience preferences? Then, Buffer AI Assistant might be the tool your content arsenal is missing. 

Buffer’s AI Assistant is a powerful AI tool that understands what captures attention and drives engagement on social media while staying true to your brand’s authentic voice. Unlike generic AI writing tools that generate bland outputs, Buffer’s AI is trained on real social data and proven best practices from the content experts at Buffer. 

So when you prompt it for “new product launch” ideas or feed it an existing blog post, this AI doesn’t pump out the same old fluff. It strategically crafts fresh, ready-to-publish social content — whether it’s an eye-catching Instagram caption, meme-worthy tweets, or thought leadership content for LinkedIn. 

Buffer’s AI can instantly translate posts into multiple languages, opening up new opportunities to connect with audiences around the world. Plus, it can elevate basic phone pics into optimized, on-brand social content ready for the masses. And, you can respond to common inquiries or comments in half the time, leaving you free to focus on building meaningful connections with your followers. 

Not only that, you can easily run A/B tests on different post variations to see what resonates best with your audience. And, transform a viral post into dozens of variants for different channels, making the most of your existing content.

Pricing: A free 14-day trial period is available. The essentials plan starts at $6 per channel per month. Whereas the team plan is at $12 per channel per month, offering additional features like collaborating with the team, sharing notes, two-factor authentication, and more. 

3. OwlyWriter AI

Hootsuite is a household name in the social media industry that allows businesses and marketers to manage their online presence across multiple social media channels. Now, it has taken a leap forward by introducing OwlyWriter, an innovative AI tool powered by GPT technology.  

OwlyWriter AI has been trained on over 14 years of Hootsuite’s social media marketing data, ensuring that the AI-generated content adheres to platform-specific best practices and drives engagement. Plus, you can sync it effortlessly with approval workflows you’ve already set up. 

OwlyWriter is like having a dedicated social media copywriter and strategist at your fingertips. Just feed it a basic prompt or description of what you want to post about and it will come up with numerous on-brand captions and post ideas tailored for each platform. This means no more staring at that blank compose box on social media, trying to write something clever and engaging to post. 

Suppose you’re promoting a new line of vegan protein powders for your health food brand. Just type something simple into OwlyWriter like “new plant-based protein launch”, select the tone, and it will instantly generate tons of great caption ideas, like: 

But OwlyWriter AI is more than just a caption generator. It’s a versatile tool that can assist with various aspects of social media content creation — from ideating blog post titles and content pillars to crafting witty responses for user-generated content. 

One of the standout features of OwlyWriter is its awareness of upcoming holidays, cultural events, and trending topics. This allows it to generate timely, relevant content ideas and copy that can help you engage your audience and leverage popular trends.

Pricing: Free 30-day trial available. The professional plan starts at $149/month. Features include access for 1 user and the ability to manage up to 10 social accounts. 

4. ContentStudio’s AI

From coming up with captions to searching for attention-grabbing visuals, the content creation process can feel like a never-ending battle.

Enter ContentStudio’s AI Writer — a game-changing tool that can streamline your social media content workflow. This advanced AI solution can help you produce high-quality, engaging assets at scale, and ultimately elevate your brand’s online presence — all with lightning speed and precision.

With ContentStudio’s AI caption generator, you can provide a prompt and produce compelling captions on platforms like Instagram, TikTok, and X (Twitter). Plus, you can select from a range of predefined tones (e.g., formal, casual, witty) to ensure that the generated content aligns with your brand’s unique voice and personality. But that’s not all — the AI can also suggest inspirational quotes, fix grammar issues, and recommend relevant emojis to enhance your captions’ appeal.

However, this AI tool’s capabilities extend far beyond caption generation. Its AI text-to-image feature can create stunning, brand-aligned visuals to complement your social media posts, eliminating the need for expensive graphic designers or stock image subscriptions.

ContentStudio’s AI also suggests trending, niche-specific hashtags based on your post’s content and visuals, eliminating the need for separate hashtag tools. Further, you can manage your social channels on the go with ContentStudio’s mobile app or instantly share web content via the Chrome extension.

You can also leverage in-app image editors, publish directly to Instagram and Google My Business, track your links with UTM parameters, and even schedule Facebook carousel posts — all from within the same platform. This level of integration streamlines your entire content creation and distribution workflow, saving you valuable time and effort.

ContentStudio offers 24/7 customer support, ensuring you can explore the AI Writer’s capabilities risk-free and get the assistance you need whenever you need it.

Pricing: Free 14-day trial available. The starter plan starts at $25 per month, the pro plan at $49 per month, and the agency plan at $99 per month. 

5. Predis.AI 

Picture this: you’re in a rush, needing to produce 20 top-notch social media posts. Instead of succumbing to stress, you turn to Predis.ai — an AI-powered social media manager that can churn out engaging posts, reels, captions, and memes in seconds. Whether you’re showcasing your latest product launch or sharing behind-the-scenes glimpses of your team in action, Predis.ai ensures that your posts and captions are scroll-stopping and share-worthy.

Input a brief prompt like “Spring sale announcement for an athleisure brand” and it will generate eye-catching posts, leaving a lasting impression on your audience. It also produces captivating reels and video ads that bring your brand to life in ways you never thought possible. 

Further, Predis.ai’s AI meme maker can turn your ideas into viral sensations — whether you’re poking fun at industry trends or tapping into pop culture references. It can also generate voiceovers in over 400 voices across 18 languages, catering to global audiences.

Predis.ai also comes with a team collaboration feature allowing you to share ideas, assign tasks, review content, provide feedback, and coordinate efforts to ensure every team member is on the same page. Further, you can integrate it with third-party platforms and tools, such as Shopify, Instagram, Google My Business, or TikTok. You can generate content, schedule posts, and analyze performance data — all from one centralized dashboard. 

Not only that, Predis.ai’s competitor analysis feature goes beyond surface-level metrics and provides you with a deep dive into your competitors’ best and worst-performing content. This gives you a clear understanding of what resonates with their audience and what falls flat. 

It also extracts and presents the hashtag sets your competitors are using, allowing you to optimize your own content, improve discoverability, and make informed decisions to achieve success on social platforms. 

Pricing: You can try this tool for free with limited features. Additionally, you can choose among three plans – lite plan at $32/month, premium plan at $59/month, and agency plan at $249/month.

Bonus: How Keyhole can supercharge campaigns?

Keyhole offers a comprehensive solution for managing social media campaigns efficiently.

With its Unlimited Smart Publishing feature, you can schedule, publish, and optimize all social media posts in one centralized platform. It also provides data-backed optimization suggestions to help users identify the optimal times for posting content — ensuring consistent and timely content delivery without the hassle of manual posting.

Further, Keyhole’s calendar view offers a visual representation of the entire social media strategy, allowing users to plan and map out campaigns in advance. Users can view both past and future posts, providing a holistic view of their social media activities over time.

In terms of analytics, Keyhole offers full-scale access to performance metrics, providing insights into post’s performance, audience engagement, and campaign effectiveness. This data empowers marketers to make informed decisions and refine their strategies for optimal results.

That’s not all. Keyhole’s reporting capabilities enable users to create client-ready PDF reports for social media campaigns. These reports are customizable and can be tailored to highlight the metrics and information that clients care about most.

Final thoughts

The future of social media marketing is here, and it’s powered by AI. 

However, AI social media tools are designed to assist, not replace, human creativity. By automating repetitive tasks such as content ideation, copywriting, and visual asset creation, these tools free up your team’s valuable time and mental bandwidth, allowing you to focus on more strategic and creative tasks, and foster meaningful connections with your audience.

So, don’t get left behind and embrace the AI social media tools to elevate your brand to new heights. 

Also, don’t be afraid to experiment with different AI solutions to find the perfect fit for your specific goals and business needs. Many options exist, so explore reviews and trials to find the ideal fit. 

Further, provide clear and specific instructions around content length, tone, style, keywords, and intent unless you want generic outputs. And don’t forget to publish it unedited. Carefully review the AI output for context, grammar, brand voice adherence, and originality. Finally, stay updated on the latest AI tool capabilities and industry best practices as they are continuously evolving. 

Ready to supercharge your social media performance? Experience the power of Keyhole with our free trial — analyze trends, make data-driven decisions, and maximize your growth with unlimited publishing.

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Frequently Asked Questions

1. How can I choose the right social media AI tool?

The first step is to identify your top three social media marketing pain points. Are you struggling to maintain a consistent posting schedule? Are low engagement rates a concern? Or do you need help repurposing long-form content into multimedia posts? Clearly defining your key challenges will guide you toward the right tool capabilities. Compare different AI social media tools against your list of required features. See which ones provide the functionality you need in an intuitive, cost-effective package. Pay close attention to platform integrations as well.

2. Are there any limitations to using social media AI tools?

As impressive as AI technology is, it's far from a flawless solution. AI tools rely on existing data and patterns to churn out generic, uninspiring outputs. AI-generated content can be factually inaccurate, posing high risks in sectors like finance, medicine, and law. Further, it can be plagiarized which can land brands in legal issues due to potential copyright infringement issues. And don’t forget the risk of becoming over-reliant on AI tools, which could result in the decline of essential human skills like writing, creativity, and critical thinking in the long run. Therefore, striking the right balance between leveraging AI's capabilities and maintaining human creativity is key to achieving your social media goals.

3. Can AI tools analyze social media engagement?

Yes. AI can analyze the specific topics, tones, media types, and posting times that drive the highest engagement rates for your particular audience segments. It can assess which hashtags and @mentions lead to more shares and comments. Further, it can analyze the sentiment behind comments and reactions to understand your community's emotional reactions to different types of content. It also benchmarks your engagement metrics against competitors and industry standards. And, suggest data-driven strategies to improve low-performing areas of your social presence.