Social listening for crisis management

Top 15 Social Bookmarking Sites You Should Know In 2024

Have you ever visited a page and wanted to read it later? Well, that’s where social bookmarking comes in. You save all your favorite content in one place, accessible from any device. But, how does it work and where can you find these platforms? Let’s take a closer look. What is social bookmarking? Social bookmarking … Read more

Sports Marketing: Tracking Social Media ROI, Influencers, And Engagement

On the surface, sports marketing in the digital age should be easy. You have a thrilling product, a rabid fanbase, and a growing arsenal of social media platforms to connect the two. Sure, you can post content all day long, but how do you evaluate the success of one sports media campaign versus another? How … Read more

12 Best Free Photoshop Alternatives Tried & Tested In 2024

With over 2 million content creators worldwide using Photoshop, it’s no surprise that it has become the industry standard for image editing and graphic design. However, it might not be the best option for everyone, due to its high price tag. In recent years, there has been a rise in alternative software that offers similar … Read more

2024’s Top 10 Twitter Analytics Tools for Tracking Metrics [Free Included]

Twitter has always been a challenging platform for businesses. While businesses love having instant access to their customers and brand mentions, you can invest hours, days, weeks, and even years into the platform without having a sense of the ROI generated from Twitter. We all know social engagement is important for brands, but how do … Read more

7 Must-Know Types Of Competitor Analysis Tools With Top Recommendations

7 Must-Know Types Of Competitor Analysis Tools With Top Recommendations

Hold on!  Did your competitor’s post go viral, but are you struggling with dwindling likes? Or are you absolutely clueless as to why competitors are outranking you?  We get that frustration! Despite having a solid strategy in place, you will see a discrepancy in performance.  As per recent surveys, 90% of the Fortune 500 companies … Read more

Best time to post on Twitter

9 AI Tools For Social Media Campaigns In 2024

Ideating fresh content, creating visuals, analyzing performance, and engaging with your audience  — it’s easy to feel overwhelmed by this never-ending demand for fresh, compelling social media content. But what if there’s a powerful tool that can supercharge your social media efforts and save you countless hours?  Enter AI tools — the ultimate game-changing solutions … Read more

Adidas social media strategy

Adidas Social Media Strategy: Sporting Online Traction Globally

Think of Adidas and you immediately picture their trademark three-stripes logo. This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from.  Adidas was always meant for great things, even going by their seemingly humble origins in 1920s Germany. Dassler brothers — Adolf and Rudolf — started a … Read more

google alerts alternatives

8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. By the time they search the list, their faces get gloomier with every second.  Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. And then, the needle points to … Read more