You can’t improve what you can’t measure. And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? It is a no-brainer that any modern marketing agency or a marketer, for that matter, needs an arsenal of tools under their belt to create, publish, monitor, and analyze their … Read more
While brands use several social media platforms to improve brand visibility and run marketing campaigns, Facebook remains the most popular among them all. Currently, the social media giant boasts 2.9 billion active users. Hence, businesses across industries focus on Facebook marketing to reach a wider audience and grow their consumer base. That’s why Facebook competitor … Read more
Isn’t it absolutely frustrating to watch your competitors repeatedly outdo you on social media? Even with a well-equipped team and resources at your disposal, you don’t see the results you wish. Well, we have a solution- conducting a social media competitive analysis. While your social media marketing strategy shouldn’t be based entirely on this, it … Read more
Social media with almost 4.6 million people, is poised to become the most important resource for data insights that help businesses grow. That’s why using social media analytics tools has become indispensable for crushing brand competition and building an engaged social media audience. Learning about your competitors’ social media performance helps you identify your brand’s … Read more
For social media agencies managing multiple clients, gathering and measuring data from different social media platforms is critical to evaluate the effectiveness of marketing strategies. A social media analytics tool helps compare the social media performance to the overall goals, making you aware of what strategies are working and what needs to be changed. One … Read more
Influencers have the power to win the hearts – and pockets – of consumers. It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer. Fortunately, … Read more
Social Commerce is here to stay. Here are the best tactics to leverage social to grow sales, and make your products irresistible to your audiences.
With the holiday season quickly approaching, it’s almost that time of the year again: Time to get your decorations out of the box and scramble for something to gift your friends and family. For some, this may be the only time of year to splurge and gift themselves a little something special. In other words, … Read more
B2C companies are all experiencing success on Instagram, but the majority of B2B firms still have minimal or close to no engagement. Many B2B brands are hesitant to dive into the world of Instagram as it seems less professional than Facebook, Twitter, or LinkedIn.
But remember, people do business with people, not with other businesses. Through Instagram, you can advocate your company’s core values, and establish a long term connection with your consumer base.