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7 Steps For Effective PR Crisis Management In 2024

How To Create Monthly LinkedIn Analytics Report + Free Template

Are you seeking to optimize your LinkedIn presence by tracking its growth and performance? Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Undoubtedly, LinkedIn stands out as the premier professional networking platform, with millions of users leveraging it to connect with peers, scout for job … Read more

How To Increase Your TikTok Engagement Rate In 2024?

With over 1.67 billion active monthly users, Tiktok is undoubtedly the most powerful platform for brands to build a loyal and engaged audience.  However, attracting and retaining your followers’ attention on TikTok is no easy feat. It requires more than merely following the latest trends and hoping your video goes viral. Even though there is … Read more

metaverse marketing

7 Best Tips To Grow Your YouTube Channel + Monetization Hacks

YouTube is the biggest video marketing platform in the world, with over 2.6 billion monthly active users already on the platform.  Accordingly, many brands and individuals are on the platform, fighting for the attention and preferences of viewers and subscribers.   Maybe you’re trying to unlock the power of YouTube, but you’re struggling to find tactics … Read more

Media Monitoring 101: What It Is And How It Works[Tools Included]

How To Become An Instagram Influencer: 14 Tips For Beginners

Instagram influencers get paid to channel their creativity and post beautiful photos. Not to mention the free goodies and extra perks that come with holding an influential status on social media. With all this considered, it’s no surprise that you want to join the ranks of famous Instagram influencers and start making money as a … Read more

Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

The social media scene is noisy. Everyone has something to say. There are so many brands and influencers, all vying for the attention of their target audience. Sometimes, they have enormous resources at their disposal. But winning this battle has less to do with your budget and more to do with how attuned you are … Read more

LinkedIn Engagement Rate: How to calculate it? (Formula + Calculator)

To scale your business, you need to grow your professional network in your industry. Here, LinkedIn is the best option for you.  The platform boasts about 875 million members in more than 200 countries and territories worldwide.  This wide audience pool of industry experts and professionals can effectively introduce you to your target audience. It … Read more

skims social media strategy

SKIMS’ Social Media Strategy: Shaped Via Inclusive Influencer Marketing

Kim Kardashian’s shapewear and clothing brand Skims started in 2019 as an over-hyped venture many people thought wouldn’t last long. Less than 5 years later, the brand is worth USD 4 billion and is one of the most widely recognized and sought-after fashion brands. People may have extreme opinions where the Kardashians are concerned. But … Read more

nike social media strategy

Nike’s Social Media Strategy: Campaigns & Statistics

Did you know Nike has won an Emmy award for their “You Can’t Stop Us” commercial? Apart from brilliant commercials, they have also developed a reputation for being one of the most iconic and influential brands in the world. They’re known for being accessible to all kinds of people, no matter their gender or age.  … Read more