How Should #Travel Brands Use Twitter?

travelers-twitter

Twitter has quickly become a powerful tool for travelers, and they’re using it for everything from researching destinations to connecting with their hotels and airlines for discounts.  Twitter and Millward Brown recently published an infographic describing how travelers use Twitter, and here are some valuable tips on how brands should use the social network.

Read moreHow Should #Travel Brands Use Twitter?

How to Track #Influencers Using Keyhole [New Feature]

Influencer Tracking

A lot of people use Keyhole to track influencer campaigns. In other words, you’ve engaged influencers to help amplify campaigns you’re running and use Keyhole to measure their reach and engagement. Today, most users do this manually by filtering for influencers in the Excel report.

We’re excited to announce a new feature that makes influencer tracking much easier!

Read moreHow to Track #Influencers Using Keyhole [New Feature]

Zuckerberg Really is 2 Steps Ahead of Everyone Else

Zuckerberg-Time-Person-of-Year

Earlier today, I was reading a blog post by a 19 year old on how teenagers use social media. You can find it here.

And as I read it, all I could think was, “Wow, Zuckerberg really is 2 steps ahead of everyone else.” Here are some excerpts from the post, and how it relates to some of Zuckerberg’s past actions.

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A Full 63% of BuzzFeed’s Posts are Clickbait

BuzzFeed-ClickbaitTitle

Ben Smith from BuzzFeed recently wrote a post titled, “Why BuzzFeed Doesn’t Do Clickbait” and it generated the responses one would expect. Just take a look at the comments on that post.

After all, BuzzFeed is the poster child for clickbait! Well, not according to Ben’s definition you see…

We’re not clickbait. We’re sharebait!

Read moreA Full 63% of BuzzFeed’s Posts are Clickbait

7 Habits of Highly Effective Hashtag Marketers

Social networks have become an integral part of marketers’ lives today. While step 1 for new marketers is to engage easily-visible consumers periodically, here is a look seven different ways that sophisticated marketers use hashtag research and analytics to gain intelligence from social media.

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Who Should Replace Letterman? According to Social Media, There’s Only One Choice

David_Letterman_retirement

Last week, Letterman announced that he’ll be retiring from The Late Show on CBS. Of course, the internet went wild and the #LettermanReplacement hashtag was born.

We used our hashtag tracker to see how people were voting. Here’s how the tracker looks as of this writing:

Read moreWho Should Replace Letterman? According to Social Media, There’s Only One Choice

Life is short and the internet is vast.