Remember the iconic Spotify Wrapped campaign or the #PutACanOnIt by Redbull? Unless you have been living under a rock, such social media campaigns are inspirations to every marketer. There are more than 4.5 billion social media users, and if you can please even 1% of it, you will be rewarded with unmatched branding. But how do … Read more
Data is the new oil. Hardly anything defined Facebook’s success more than its access to user data and its capability to turn it into advertising dollars. With that in mind, let’s explore how proper data use can help you boost sales through social media. Five ways social media data can take your strategy to the … Read more
Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. In the past, simply counting likes and shares was enough, but this is no longer the case. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog … Read more
To anyone who has ever toyed with the idea of learning a new language, Duolingo needs no introduction. In fact, even if you aren’t a language enthusiast, chances are the internet’s most loved owl, Duo, isn’t a stranger to you. Duolingo captured the spotlight in a way that most contemporary brands couldn’t. From over 16.2 … Read more
LinkedIn is a platform with a professional pulse. Conducting marketing here is especially beneficial for businesses. It helps them expand the network in their own industry and other sectors as well. Now, competition across industries is a well-known fact in the current business landscape. But this can be the very ingredient to incredible success for … Read more
The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are more likely to discover your brand through social media over a search engine. So it is more important than ever to optimize your social channels to ensure you’re reaching (and engaging) your target audience. But … Read more
If you’re using Instagram to market your business, the best way to guarantee success is by growing your Instagram followers first. The more people you manage to reach, the higher your chances of driving sales. So, Instagram optimization is a must. In order to boost your following, you need to get found on the platform. … Read more
Spotify’s tagline — music for everyone — undoubtedly captures what the Swedish brand is about. They witnessed a whopping 574 million monthly active users in the third quarter of 2023 and show no signs of stopping. A tremendous part of this success extends to Spotify’s social media strategy, which exudes main character energy with the … Read more
Founded by two University of Michigan undergraduates in 2021, Tab Chocolate is taking the internet by storm. From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. But turning a mere dorm-room startup into … Read more