To many, the battle of the Super Bowl ads is just as interesting as the ‘Big Game’ itself. (I’m told that you need a license to use the SB term. We can’t afford it.)
This year, if you were watching the game, you’d agree that they were probably more interesting. [I won’t lie, I was rooting for the Broncos, or at least a good game. <sigh>]
A number of you use Keyhole to track Twitter contest participants, so we wanted to make sure you’re armed with all the necessary knowledge to make your campaign a success.
Instagram has exploded since its inception in 2010. With over 150,000,000 active users, the image sharing application is easily considered one of the top social media tools in 2014. Over 55 million photos are shared each day. It’s important to know which types of photos engage your audience so that you can harness the power of Instagram and stand out from the crowd — the difference is night and day! (Hah)
Don’t worry – this isn’t yet another Predictions for 2014 post. We’re consolidating the 33,506 posts we’ve received so far and hope to send a summary in the next 2 weeks. Or by July 2015, latest.
In the meantime, thought we’d share 2 big updates: Custom Date Ranges & a more rewarding Referral Program.
A great, easy to understand image about how different colors in logo design impact user emotion.
Just over a month ago, Starbucks launched a great campaign allowing users to buy $5 gift cards for friends directly on Twitter.
Following last week’s bombshell news that Snapchat turned down a $3B offer from Facebook, Ben Thompson just wrote a brilliant post on his blog about the different social networks out there and how each fits a different purpose for users. Here are 2 excerpts from his post:
![Media Monitoring 101: What It Is And How It Works[Tools Included]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTIwIDEyODAiIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEyODAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZrZXlob2xlLmNvJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI0JTJGMDglMkYxNjU1LmpwZyIgZGF0YS13PSIxOTIwIiBkYXRhLWg9IjEyODAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
Some excerpts from this great interview with Dan Ariely:
What is one of the most surprising findings from your research?
One of them is something we called “coherent arbitrariness.” … If you get somebody to behave in a certain way one time, you’re not just influencing them that once, but you can actually go on to influence a long sequence of decisions.
