What Social Media Means to 30 Digital Marketers in 3 Words or Less

What does Social Media mean to you? Social Media is a mega-trend, must-do for all marketers and non-marketers around the world, but how it’s perceived and used is different for each person and each brand.

Mustafa Akkoc asked on the Social Media Marketing forum on Linkedin – What is the meaning of Social Media to you in one or two words? Here are the 30 answers that stood out. Which ones are your favorite?

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Social Media - What it Means - Keyhole

“Digital Paparazzi!” Ida Zakaria, Corporate Communications at AmGeneral Insurance

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Social Media - What it Means - Keyhole

“Business Contacts” Vlasyuk Vitaliya, Account Manager

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Social Media - What it Means - Keyhole

“Like-mindedness” Trevaris Anderson, Aspiring Marketing Professional

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Social Media - What it Means - Keyhole

“Connectivity Unlimited” Vyjantimala Karmarkar, Global Marketing Communications Manager at Prime Focus Limited

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Social Media - What it Means - Keyhole

“Necessity” Neha Joshi, Communications Professional

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“Collaborative Contribution” Benison Thomas, Social Media Analyst at Schneider Electric

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Social Media - What it Means - Keyhole

“Current Trend” Ken Levin Communications Director for Berkeley Playhouse

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Social Media - What it Means - Keyhole

“Company’s Voice” Karen Ghaly Global Marketing Coordinator at Vanguard Logistics Services

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Social Media - What it Means - Keyhole

“Modern Marketing” Julia Rose Pandolfo Social Media Manager

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Social Media - What it Means - Keyhole

“Humanizing Brands”  Kevin Mead Digital Marketing Intern at VIVA Creative

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Social Media - What it Means - Keyhole

“Information Overload”  Kalina Switalska Pharmacy Implementation Coordinator

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Social Media - What it Means - Keyhole

“Arranged Marriage” Gabriel Fernandes

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Social Media - What it Means - Keyhole

“Precise Storytelling” Mohita Raghav Writer | Editor | Creative Strategist

14.

Social Media - What it Means - Keyhole

“Instant Knowledge” Joe Conley Sales at Kamps Pallets

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Social Media - What it Means - Keyhole

“Personal Newspaper” Laura Suur Account Manager at Facebook

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Social Media - What it Means - Keyhole

“Worldwide Presence”  Deanne Rasmussen, MBA Dynamics GP & Systems Manager

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Social Media - What it Means - Keyhole

“Pulse Data” Angela Chieves, MS,CJ Exec. Mngmt/PR/HRM Diversity Consultant(Pro Bono) at Hyatt Hotels Corporation

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Social Media - What it Means - Keyhole

“Open Dialog” Carrie Tozzi Marketing professional with global demand generation and content marketing

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Social Media - What it Means - Keyhole

“Reputation Management” Kirk Lockhart YP Marketing Solutions DFW

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Social Media - What it Means - Keyhole

“Instant Feedback” Tim Whelan SEO & Social Media Specialist at Boston Web Marketing

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Social Media - What it Means - Keyhole

“Sharing You” Sabrina Quairoli Small Business Administrative Services & Residential Organizing Expert

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Social Media - What it Means - Keyhole

“People’s Ego” Carlos Oliveria, Gestor de Procedimentos

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Social Media - What it Means - Keyhole

Misunderstood Platforms” Nicholas Frazier Marketing Strategist at EasyView USA and Thinix

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Social Media - What it Means - Keyhole

“Profit”Tomasz Sucheta Marketing Strategy & eCommerce Consulting

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Social Media - What it Means - Keyhole

“Spreading Your talent” Katherine Jones Internet Marketer at SEOHUINK INTERNATIONAL

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Social Media - What it Means - Keyhole

“Equalizing Empowerment” Minerva Williams Owner, Mighty Thunder Web Design & Marketing

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Social Media - What it Means - Keyhole

“Imperative” Renee Starms Owner at ReneeStarms.com

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Social Media - What it Means - Keyhole

“Targeted Interaction” Eden Umble, Marketing & Hospitality Director

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Social Media - What it Means - Keyhole

“Targeting & Monitoring” Dogas SAGLIKLI Team Leader – Location & Commerce Unit at Nokia

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Social Media - What it Means - Keyhole

“#Filtered Reality”Tina Hsu, Content Hacker at Keyhole.co
We particularly liked “Digital Paparazzi,” “Humanizing Brands,” “Personal Newspaper,” and “Equalizing Empowerment.” Digital Paparazzi is a perfect analogy to the sometimes voyeuristic tendencies of social media. (Speaking of voyeurism, check out our secret project Account Spy which lets you spy on your competitors’ social accounts!). Humanizing Brands speaks volumes on how companies are able to use social media to show their human sides. For instance, Google’s instagram account does a great job in show casing their culture and personality. Personal Newspaper is right on spot on the highly-curated content consumption pattern that evolved with Social Media.  Lastly, “Equalizing Empowerment” touches on the philosophical and socio-economic effect of Social Media, which is something we really need to appreciate (and not take for granted!). Freedom of communication, self-expression is now more democratic than it ever was in human history. Yes, unfortunately there are still some countries that have limited access, but media, that was once gated by the big guys, is now over-taken by user-generated contents.

What are your favourites? Also, Gabriel Fernandes, if you ever read this, can you let us know what you mean by “Arranged Marriage”? Thanks.

If you’re a social media geek like me, make sure to subscribe to our Keyhole Social Blog, or follow us on Twitter, for tips, tricks, and tales on Social Media Marketing! If you’re keen on Twitter Marketing and want a comprehensive guide & framework on how you can run & optimize a Twitter hashtag campaign, check out Run and Optimize a Winning Twitter Hashtag Campaign in Just 4 Steps!


Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free and search your brand.

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