Coca-Cola recently teamed up with Twitter in an attempt to break a world record by getting as many people as possible to use the #ShareaCoke hashtag. Using the hashtag displayed an emoji called a ‘hashflag.’ It’s the first time Twitter has built a custom emoji for a global advertising partner.
Breaking records are nice but what business impact, if any, did the campaign have for Coke?
In this blog post, I’ll dissect different parts of the Twitter profile and give you a rundown on how to optimize your Twitter profile to boost exposure.
![Media Monitoring 101: What It Is And How It Works[Tools Included]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTIwIDEyODAiIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEyODAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZrZXlob2xlLmNvJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI0JTJGMDglMkYxNjU1LmpwZyIgZGF0YS13PSIxOTIwIiBkYXRhLWg9IjEyODAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
A lot has been written about Meerkat vs Periscope so far, but most posts have relied on cursory data and anecdotes.
The question Will Meerkat Die? invites a robust analysis, but it’s too early to say.
Earlier this month, it was announced that Google would start indexing tweets again. As a result of this, people searching on Google will start seeing tweets as part of their search results.
Twitter has quickly become a powerful tool for travelers, and they’re using it for everything from researching destinations to connecting with their hotels and airlines for discounts. Twitter and Millward Brown recently published an infographic describing how travelers use Twitter, and here are some valuable tips on how brands should use the social network.
Social networks have become an integral part of marketers’ lives today. While step 1 for new marketers is to engage easily-visible consumers periodically, here is a look seven different ways that sophisticated marketers use hashtag research and analytics to gain intelligence from social media.
We’re not kidding.
W Hotels in NY has a “Social Media Wedding Concierge” for hire. Want to live-tweet, Vine or Instagram your wedding for a mere $3,000 USD? Look no further!
When a big event is coming up, brands love to talk about big “Social Media Command Centers” they’ve setup, with a infinite number of people staring at uncountable monitors.
If you want to succeed with event management, this must be the only want to do it, right?