One must be living under a rock if they’re unaware of what TikTok is. This video-sharing app initially rose to fame back in 2016 as a musical lip-syncing app by the name musical.ly. China made an app called Douyin that year and named the international version of that app TikTok in 2017. Much of TikTok’s … Read more
How many times have you gasped looking at numbers on popular TikToks? And when you open the respective account, I bet you must be shocked at seeing their follower count. All thanks to TikTok’s insane algorithm, your content can reach millions of people even when you have a thousand followers. The underlying secret lies in … Read more
Trends on TikTok are rapidly growing and shift quickly, making it hard to keep up. What’s popular today might fade tomorrow, leaving content creators struggling to stay relevant and visible. If you’re not in sync with the latest trends, your content risks being overlooked, reducing your chances of reaching a broader audience and making an … Read more
With over 1.7 billion users, TikTok is set to be the next big social media platform after Instagram. A favorite among the younger crowd, it is the perfect marketing platform for improving brand visibility. But with tons of businesses flocking to expand their TikTok presence, how do you reach the relevant audience? That’s where the … Read more
Who could have guessed that a catchy jingle and a fifteen-second skit could revolutionize brand visibility in today’s digital marketing space? With an astounding 2 billion downloads, TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization. In this ever-scrolling world, optimizing content on this platform is more … Read more
The growth and rise of TikTok as a social media platform have been astonishing. As reported on App Annie, for the first time users spent more time on TikTok than on Facebook in terms of app usage. The time spent on TikTok is up 325% year-over-year, proving that the rate at which it grew over … Read more
In the past few years, TikTok has transformed from a fun and quick video-sharing app to a potent marketing platform. Boasting a global user base of 1.7 billion, it is now a sensation among the Gen Z crowd. Thanks to this immense popularity, brands are increasingly relying on the video-sharing platform to present a retable … Read more
If your business is yet to market itself on TikTok, you are missing a trick. TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. So, TikTok boasts a big audience. But what else makes it the ideal marketing platform? Engagement. TikTok users are active … Read more
TikTok has been a hot topic throughout 2020 from viral videos and challenges popping up on the platform all the way to the app’s near-ban in the United States. And one thing that’s been gaining traction on top of it all is TikTok marketing and how brands can actually take advantage of this unique platform … Read more