People scroll, like, and share for hours on end – over 143 minutes every single day, with over 62% of the world’s population doing it! With social media becoming a way of life, it’s no surprise that social media coverage is a must-have for businesses of all sizes. That’s why expanding your social media service … Read more
Could it be time to integrate QR codes into your next marketing campaign? As brands enter a digital era, QR codes have revolutionised the consumer journey from first impression to checkout. QR codes speed up the marketing funnel by providing scanners with a direct path to landing pages, brand campaigns, informational videos, and social posts. … Read more
Want to run a winning influencer marketing campaign in 2021? Take inspiration from the most successful Instagram influencer campaigns in 2020 [backed by data].
On the surface, sports marketing in the digital age should be easy. You have a thrilling product, a rabid fanbase, and a growing arsenal of social media platforms to connect the two. Sure, you can post content all day long, but how do you evaluate the success of one sports media campaign versus another? How … Read more
Knowing your industry, brand reputation, and competitors is vital to your continued success. Information is power, and unless you’re constantly gathering data, you’ll be in the dark on key shifts that could help your business soar or, at the very least, prevent disaster. Thankfully, there’s a simple, free option you can use to keep one … Read more
Instagram has made it easier for businesses to connect with potential customers. The social network has 2.4 billion monthly active users. Ad targeting and organic search allow brands to position their content in front of the right people and generate more sales. However, showing up on Instagram isn’t enough. Business owners have to be more … Read more
In the bustling world of social media, visual content reigns supreme, capturing attention and driving engagement like never before. Did you know that posts with images produce 650% higher engagement than text-only posts? However, ensuring your images are optimized for each platform can be challenging, especially when recommended dimensions are constantly changing. In this blog … Read more
With over 2 billion total users today, Instagram makes up 28% of internet users across the globe. It is also the world’s fourth most popular social media platform, with two million Monthly Active Users (MAUs). With such rich figures contributing to the digital diaspora, it is not surprising to see more and more businesses using … Read more
Linkedin has become the cornerstone of professional social networking for businesses and employees alike. It saw an incredible 22% increase in engagement in 2022 and now has 900 million members, making it the perfect place to cultivate your personal brand. LinkedIn audits are a fundamental part of any yearly brand spring clean. You can use … Read more