Email marketing has become ubiquitous these days because of a relatively low cost-per-campaign and high return on investment. Statistics show that there are nearly 4.48 billion email users worldwide, suggesting the sheer audience size businesses can target with this strategy. Not surprisingly, one-third of marketers use email campaigns to promote brands. Forbes states that the … Read more
When was the last time you bought something new online without checking the reviews first? We’ll take a guess and say that you probably don’t even remember. Whether ordering dinner, booking a hotel, or buying a new gadget, those stars and comments often seal the deal—or send you searching for another option. It’s not an … Read more
Negative online reviews sting. 94% of consumers say an online review has convinced them to avoid a business. This shows how impactful digital critiques are. Every review, tweet, or comment on social media about your business is a chance to show your commitment to customer satisfaction and your willingness to improve. Responding to negative reviews, … Read more
The metaverse might seem like a new concept, but did you know the term first appeared in 1992? Coined by Neal Stephenson in his science fiction novel Snow Crash, the word refers to a virtual space where humans interact with each other via avatars—a metaphor for the real world. Nowadays, the word metaverse refers to … Read more
The days when a simple social media strategy could set you apart from the competition are long gone. Today, especially on Twitter (aka X), the game has changed. To stay ahead, you need to put in much more effort into precise and thorough competitor analytics. The last thing you want is to manually slog through … Read more
If you enjoy creating content and are considering how you can leverage it to be an additional income stream, you are in the right place. TikTok, with a 10.4 billion user base and innovative features, offers countless opportunities for creators like you to turn your passion into profit. Whether you’re just starting out or looking … Read more
YouTube has become a home for videos. The second-largest search engine now has 2.49 billion monthly active users with over 500 hours of new videos uploaded every minute. Even before “viral” was a thing, YouTube was already changing how we enjoy digital content. If you spend long enough time on the internet, you’ve probably seen … Read more
Understanding consumer behaviors inspired by social media is one of the most brilliant ways to know your ideal customers. Social media reveals a wealth of insights that marketers can use to increase brand awareness, nurture qualified leads, and influence more conversions. Here are some stats that show how social media influences consumer buying behavior: 66% … Read more
While TikTok initially gained popularity as a lip-synching and dancing app, it has evolved into one of the leading social media platforms for marketing and advertising. Because of its large user base and engaging content format, many companies have turned to TikTok to connect with current and potential customers. A large following on TikTok is … Read more