We’re beyond excited to share some major news with our Keyhole community—Keyhole has been acquired by Muck Rack, the leader in PR and communications management software. We’re thrilled because it means you’re going to get even better at tapping into social media conversations, which are becoming more important as more people rely on social media … Read more
When was the last time you bought something new online without checking the reviews first? We’ll take a guess and say that you probably don’t even remember. Whether ordering dinner, booking a hotel, or buying a new gadget, those stars and comments often seal the deal—or send you searching for another option. It’s not an … Read more
Negative online reviews sting. 94% of consumers say an online review has convinced them to avoid a business. This shows how impactful digital critiques are. Every review, tweet, or comment on social media about your business is a chance to show your commitment to customer satisfaction and your willingness to improve. Responding to negative reviews, … Read more
There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right … Read more
Picture this: social media isn’t just part of our lives anymore—it’s the lifeblood coursing through our daily interactions and experiences. More and more, businesses are grasping this truth and harnessing the raw power of social media to reel in their desired audience. But, keeping up with the breakneck speed at which social media trends evolve—well, … Read more
With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. Your favorite brands like FitBit, Nike, GoPro, and many more leverage … Read more
User-generated content (UGC) has shifted from a nice-to-have to an essential component of modern marketing. Today, where traditional advertising methods often fall short, brands are turning to their customers to create and share authentic content. This approach not only bolsters brand credibility but also fosters a deeper sense of community and trust among consumers. This … Read more
Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. With competitive and beloved brands dominating the space, it’s essential to lean on valuable insights to understand what resonates best with your target audience. That’s what … Read more
Christmas for most is presents and jingles, but for Social Media Marketers, it’s a season of frenzy. Social Media is brand’s top choice to engage and celebrate holiday season with their customers. Here’s Keyhole’s roundup of the most noteworthy christmas hashtag campaigns.