Instagram has made it easier for businesses to connect with potential customers. The social network has 2.4 billion monthly active users. Ad targeting and organic search allow brands to position their content in front of the right people and generate more sales. However, showing up on Instagram isn’t enough. Business owners have to be more … Read more
With over 2 billion total users today, Instagram makes up 28% of internet users across the globe. It is also the world’s fourth most popular social media platform, with two million Monthly Active Users (MAUs). With such rich figures contributing to the digital diaspora, it is not surprising to see more and more businesses using … Read more
Tired of blurry Reels? Frustrated by cropping? We’re here to help. This is the only Instagram Reels dimensions guide you’ll ever need. We’ll walk you through the perfect aspect ratio, margin, and sizes for your Instagram Reels. Read till the end to create professional-looking Reels that maximize screen space and engagement. We won’t just show … Read more
Instagram remains a strong medium for businesses and creators to reach their target audience. Instagram introduced the Professional Dashboard to empower users and provide valuable insights and tools. This feature-rich dashboard offers businesses and creators a centralized hub to manage their Instagram presence effectively. The Professional Dashboard has become crucial for maximizing Instagram strategies and … Read more
Hashtags – you might’ve spotted them nestled in the image captions of your Instagram feed, in the content of a Facebook story, or perhaps you’ve seen them highlighting the latest trends on your Twitter or TikTok feeds. On whichever social media platform they reside, hashtags have undoubtedly become an integral part of the current social … Read more
Gone are the days when only likes and comments would reveal your performance quotient. And especially on a platform like Instagram, marketers see newer updates quite frequently. So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. You must be careful about what to … Read more
From keeping your content organized to helping your account grow, Instagram hashtags benefit your social media visibility. The right hashtags can: All the above reasons are exactly why every social media marketer strives to up their hashtag game on Instagram. But is running behind any and every popular hashtag the right way to go? No. … Read more
Instagram giveaways are one of the most effective ways to create a buzz about your brand, reach a wider audience, and grow your following. In this article, we’ll explore the step-by-step process of setting up an Instagram giveaway. Take inspiration from Nestlé, Nike, and Nutella, and learn how to host giveaways like a pro. Benefits … Read more
There are 25 million brand accounts vying for engagement on Instagram. As marketers, watching random meme pages, viral trends, and influencer posts grab all the attention and followers you wish your own brand could get kind of hurts. Instead of just watching from the sidelines, we can learn a lot by looking into the data … Read more