Social Commerce: 5 Secrets To Boost Sales With Social Media
Social Commerce is here to stay. Here are the best tactics to leverage social to grow sales, and make your products irresistible to your audiences.
Social Media Marketing 101 For Small Businesses
Congratulations on being a new or small business owner! You are making our communities healthier, and in return we want you to succeed. So, we made this Social Media Marketing 101 guide just for you. Social media can be a powerful (and affordable!) way to drive brand awareness, engagement and customer retention. We know it … Read more
We Analyzed A Million #Halloween2020 Social MediaPosts – This Is What We Learned
Despite restrictions, Halloween made a splash this year, at least on social media. There were over 963.7K posts with the hashtag #Halloween2020, which resulted in 5.5 billion impressions this past October, showing that people were still excited about the beloved holiday. But most importantly, what are people talking about? #TrickorTreat 192.4K Posts and 589.9M Impressions … Read more
Your Guide To TikTok Marketing And How To Use It For Business
TikTok has been a hot topic throughout 2020 from viral videos and challenges popping up on the platform all the way to the app’s near-ban in the United States. And one thing that’s been gaining traction on top of it all is TikTok marketing and how brands can actually take advantage of this unique platform … Read more
7 Holiday Marketing Campaign Ideas [+ Awesome Examples]
With the holiday season quickly approaching, it’s almost that time of the year again: Time to get your decorations out of the box and scramble for something to gift your friends and family. For some, this may be the only time of year to splurge and gift themselves a little something special. In other words, … Read more
How To Get Verified On Twitter In 2024: Boost Your Chances
Learning how to get verified on Twitter will get you closer to building a credible brand online. The coveted Twitter blue check is indeed a status symbol as it indicates that a profile is authentic. The verification badge next to the verified account’s profile name. When you search for the account, you will see the … Read more
What’s The Best Number Of Hashtags To Use In My Post?
Hashtags can be a great way to boost your post’s visibility, but the ideal number of hashtags depends on the social media platform. While you’re better off using fewer hashtags on Twitter, you’ll see more success using a lot of hashtags on Instagram. Let’s first cover why you should be using hashtags in the first … Read more
How To Calculate The ROI Of A Social Media Influencer Over Time
Influencer marketing is all the rage. That’s because audiences would much rather hear from personalities they know and love rather than a brand they’ve never heard of. Collaborating with an influencer is a great way to fast-track your success, but how do you calculate the ROI of working with an influencer? And how can you … Read more
How Do You Measure Brand Awareness On Social Media?
Many brands chase the pot of gold known as “growing brand awareness,” but few companies ever set measurements for how much brand awareness they really have. Luckily, social media offers several metrics for tracking brand awareness. What is Brand Awareness? Brand awareness can be thought of in a few different dimensions: Brand recall: How easily … Read more
How Does Sentiment Analysis Work?
Sentiment analysis is an automated process that determines the emotional tone behind a message. These artificially intelligent bots are trained on millions of pieces of text to detect if a message is positive, negative, or neutral. Sentiment analysis works by breaking a message down into topic chunks and then assigning a sentiment score to each … Read more