In the past few years, TikTok has transformed from a fun and quick video-sharing app to a potent marketing platform. Boasting a global user base of 1.7 billion, it is now a sensation among the Gen Z crowd. Thanks to this immense popularity, brands are increasingly relying on the video-sharing platform to present a retable … Read more
XHiring is Twitter’s new feature that aims to streamline the job recruitment process. It is part of Twitter’s rebranding to X and its goal to become “The Everything App” alongside payments, livestreaming, and a creator economy. Now it’s a place to get hired as well. Since Elon Musk’s acquisition of Twitter, the platform has undergone … Read more
As all things social move to monetize, the popular social media management platform TweetDeck has transitioned into a paid service: XPro. As the “Pro” name suggests, XPro provides marketers, journalists and power users with tools to maximize their impact on Twitter. For teams working collaboratively on Twitter campaigns, TweetDeck Premium also offers streamlined team communication … Read more
Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. The secret lies in leveraging multiple marketing channels. In this blog post, we’ll discuss two: social media and email. Social media platforms offer unparalleled reach and real-time interactions with your audience, while email marketing allows for personalized, direct … Read more
As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. When users open LinkedIn, they don’t expect to see you walking your dog (though, occasionally, that’d be ideal). Instead, most LinkedIn users want to see fresh perspectives, great content, and informative, thought-leadership posts. No wonder it’s … Read more
Like, follow, engage, earn – Instagram is easy, right? Or… not. Sometimes it may seem that you work and work on your Instagram account to try and reach new audiences, have more followers, and have more comments, but all you end up with is… radio silence. Without a doubt, standing out on Instagram is more … Read more
In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid. This comprehensive guide will explore the dos and don’ts of B2B social media marketing, providing actionable insights … Read more
After Twitter rebranded itself to X on Sunday, TikTok released a full-fledged blog introducing its latest text-only post feature. Though some users claim they had access as early as June, the official launch happened after a month. This was a wildcard entry into the text-heavy world, considering TikTok’s bread & butter is short-form video. Is this an … Read more
Are you eager to boost your sales game, this blog is for you. Social media has become an integral part of our lives, and it’s time to tap into its power to drive your sales through the roof. By mastering the art of social selling, you can achieve incredible results. If you think social selling … Read more