We all know Hashtags are staying – and staying for good. Learn how to use them properly now or forever fall behind on your Marketing strategy! Here are 5 hashtag best practices to keep in mind as you use social media.
1. Don’t Over-complicate Them
You want to ensure that your hashtags are going to be recognized. You don’t want to use cute or hard to understand hashtags as all you’ll do is create confusion for your users. Make sure that your hashtags are as clear as possible. Try to keep your hashtags as simple as possible so users know that it’s you and can find you easily.
Oh, and always read and re-read them to avoid embarrassing oversights like the one above.
2. United They Stand, Divided They Fall
If you have a brand and are looking to communicate it with people, then stick with one hashtag. It will make it easier for people to know that it’s you if you have an easy to recognize hashtag. If your company is quite large and has multiple departments, you may want to use several hashtags to recognize individual departments. For example let’s say you have a social media department and a sales department, hashtags might be #companysocialmedia and #companysales, with “company” being your company name.
3. #Hashtag #Hashtag
#Hashtag #Hashtag #Hashtag #Hashtag
When sending messages you don’t want to use a bunch of hashtags as this looks like spam. In general, one or two hashtags are going to be more effective. If there are too many hashtags, people may just ignore your message altogether as they will automatically think of it as a spam style post. For a tweet, you want to use no more than about two hashtags and make sure the hashtag is targeted to the people you want to reach. If you spam hashtags, you may find yourself losing followers quickly and not picking up any new ones.
One way to communicate with followers is to use chat on Twitter. You can do this by adding a hashtag to your message to let people know about the chat. You can specify a time if you wish, or just do the chat on the fly. This is a great way to get people to look at your brand or what you’re all about. You can answer questions and generally let people know more about you, and it’s a great way to make use of hashtags in a positive way.
Need some ideas? Here are a few Twitter chats we’ve been tracking for fun: http://keyhole.co/twitter-chats
5. Use Hashtags in the Real World
If you’re trying to get in touch with people, use your hashtags in other locations. For example, we’ve seen a number of clients add hashtags to out-of-home ads to amplify messages. You might also have one in your magazine ad so people know where to go look for you on social media. Put your hashtags in well trafficked locations to create buzz about your brand or message through social media. You might add the hashtag to your correspondence such as a flyer or a business card too.
Hashtags make it easy to communicate over social media. Ensure that you use easy to understand hashtags and that you aren’t spamming them to your users. By using hashtags you’ll make better use of social media and be better able to communicate your message to your followers.
The Marketing Thought-Leader
- Lee Odden, TopRank Marketing Founder
The Social Media Professor
- Aurora Meyer, University of Missouri Adjunct Professor
Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free and search your brand below:
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