identify social media trends

How To Identify And Capitalize On Social Media Trend

Picture this: social media isn’t just part of our lives anymore—it’s the lifeblood coursing through our daily interactions and experiences. More and more, businesses are grasping this truth and harnessing the raw power of social media to reel in their desired audience. But, keeping up with the breakneck speed at which social media trends evolve—well, … Read more

How To Calculate Engagement Rate + Free Tool Included

How To Calculate Engagement Rate In 2024 + Free Tool Included

Social media accounts with larger followers are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. That’s why you should calculate engagement rate. The engagement rate gives us an assessment of the quality of the content, independent of the number of followers an account has. What is … Read more

7 Tools To Maximize The Power Of Visual Storytelling For Social Media Campaigns

What makes a social media campaign stand out and resonate with the right audience? Of course, you need a content calendar to maintain a consistent posting schedule. Also, you might need a team of graphic designers, photographers, animators, and other skilled professionals to create stellar visuals for your campaign. But here’s the thing–uploading bland content … Read more

7 Tips To Grow Email Lists With Social Media

Having 10K followers on LinkedIn is only useful if you can convert them into leads. Growing an email list directly communicates with this audience, ensuring you can reach it without relying on social media algorithms.  You own the email list and control your exclusive audience. Additionally, it helps nurture leads, guiding potential customers through their … Read more

Social listening for crisis management

9 Brilliant Strategies To Get More Followers On Twitter In 2024 

Twitter is among the top social media platforms, with around 400 million users. A plethora of them actively share information, trending content, and so much more on a daily basis.  Brands use Twitter marketing to bring in engagement, authentication, humour, and brand awareness.  Some of the best things about using Twitter for marketing purposes are: … Read more

How To Calculate Instagram Engagement Rate In 2024?

Since the inception of reels, more brands use Instagram to establish a reputation in the social space. The reason here is its extensive user base. According to statistics, the platform boasts over 1 billion monthly users, out of which 90% follow at least on business. 50% of users have also stated that their interest in … Read more

Social listening for competitive analysis

Best Practices For Integrating Email Marketing & Social Media Analytics

Imagine you’re the marketing director of a mid-sized company tasked with increasing your email open rates and conversion rates. Despite your best efforts, your email campaigns are just not hitting the mark.  You notice that your social media platforms are buzzing with activity and engagement, but you can’t seem to translate that success into your … Read more

7 Steps For Effective PR Crisis Management In 2024

8 Best Marketing Newsletters To Supercharge Your Inbox

The field of marketing is both intriguing and constantly evolving. Marketers need to stay updated on new Google updates, social media updates, industry news, trends, and strategies every second day. But do you think marketers can spare the time to search the internet for the newest marketing updates? Certainly not! Luckily, marketing newsletters have arrived … Read more