User-generated content is the talk of the town. But have you explored employee-generated content to elevate your brand? In this day and age, where content is the entire kingdom, you must use suitable channels to make an impact. This is where employee-generated content (EGC) comes into the picture. EGC refers to the content created by … Read more
Have you ever checked out user reviews before buying a product? Has any celebrity or influencer endorsement led you to check out a brand? Does your trust in a service provider increase if they have a high rating? If the answer to all questions is “yes,” you, too, understand the importance of social proof and … Read more
Are you interested in choosing the right social media sites and tools for your business? If so, you’re in the right place! There’s no denying the power of social media in your marketing strategy. It’s estimated that across all social media sites, there are 5.17 billion users. This means there’s a pretty good chance your … Read more
I bet you wouldn’t have missed that iconic lip case selfie by Hailey Rhode Beieber! Just like Fenty Beauty and Rare Beauty, Rhode Skin has too capitalized massively on its founder’s large social media following. But her approach is a bit different than her popstar contemporaries. Hailey at Rhode promotes clean and natural products with … Read more
It’s that time of the day when you keep switching sides and get frustrated. You quickly pick up your phone, only to find a relatable TikTok that mirrors your current situation. You feel you are not alone in this everyday struggle. Needless to say, social media is adapting faster in addressing once-taboo topics like mental … Read more
Email marketing has become ubiquitous these days because of a relatively low cost-per-campaign and high return on investment. Statistics show that there are nearly 4.48 billion email users worldwide, suggesting the sheer audience size businesses can target with this strategy. Not surprisingly, one-third of marketers use email campaigns to promote brands. Forbes states that the … Read more
If one thing GenZ has proven is that they are connoisseurs of social media. They are the cool kids in the block, who even had Orkut and MySpace profiles. They were the first generation that literally grew up in the digital age. GenZs are even considered much more woke when it comes to social injustice … Read more
Picture this: social media isn’t just part of our lives anymore—it’s the lifeblood coursing through our daily interactions and experiences. More and more, businesses are grasping this truth and harnessing the raw power of social media to reel in their desired audience. But, keeping up with the breakneck speed at which social media trends evolve—well, … Read more
Social media accounts with larger followers are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. That’s why you should calculate engagement rate. The engagement rate gives us an assessment of the quality of the content, independent of the number of followers an account has. What is … Read more