Over the past few months, Instagram has announced three new features that are set to accelerate Instagram marketing—Instagram Threads, Instagram Restrict, and Instagram Product Launch. While Product Launch is still being actively tested, Instagram Threads and Instagram Restrict are a big deal for marketers and brands using Instagram to promote their brands, businesses, and products. … Read more
In a time when cosmetic brands barely had enough foundation and concealer tones to match half the skin tones of ‘real people,’ Rihanna’s Fenty Beauty came in like a storm. Launched in 2017, Fenty was a much-needed change. They offered 40 different shades to match many skin tones. The goal was to give Black women … Read more
![Media Monitoring 101: What It Is And How It Works[Tools Included]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTIwIDEyODAiIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEyODAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZrZXlob2xlLmNvJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI0JTJGMDglMkYxNjU1LmpwZyIgZGF0YS13PSIxOTIwIiBkYXRhLWg9IjEyODAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
To say that social media has revolutionized the commercial landscape would be a massive understatement. Just consider some recent statistics, as cited by Forbes: More than three out of four businesses now include social media as part of their customer outreach efforts, while nine out of 10 customers follow at least one business or brand’s … Read more
The modern labor market and recruiting system are changing very fast. It takes a lot more than just posting a vacancy on a website to hire the best specialists. Competition is growing, so companies need to expand their workforce with new and unique talent. 49% of HR professionals say their company plans to increase the … Read more
What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed. Evaluating … Read more
Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. It continues through some trials and tribulations and hopefully ends happily. But sometimes, there’s just no connection, or common ground, or one party’s behavior messes things up. So how can these two be together? There’s no … Read more
It’s getting easier and easier to get data; therefore, you should rarely rely on your ‘gut’ to make critical marketing decisions concerning your social media strategy that could potentially impact your business. Social media marketing has become increasingly popular in the last few years. However, with tons of KPIs available, it could be hard to … Read more
Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. The secret lies in leveraging multiple marketing channels. In this blog post, we’ll discuss two: social media and email. Social media platforms offer unparalleled reach and real-time interactions with your audience, while email marketing allows for personalized, direct … Read more
In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid. This comprehensive guide will explore the dos and don’ts of B2B social media marketing, providing actionable insights … Read more