The modern labor market and recruiting system are changing very fast. It takes a lot more than just posting a vacancy on a website to hire the best specialists. Competition is growing, so companies need to expand their workforce with new and unique talent. 49% of HR professionals say their company plans to increase the … Read more
What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed. Evaluating … Read more
Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. It continues through some trials and tribulations and hopefully ends happily. But sometimes, there’s just no connection, or common ground, or one party’s behavior messes things up. So how can these two be together? There’s no … Read more
It’s getting easier and easier to get data; therefore, you should rarely rely on your ‘gut’ to make critical marketing decisions concerning your social media strategy that could potentially impact your business. Social media marketing has become increasingly popular in the last few years. However, with tons of KPIs available, it could be hard to … Read more
Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. The secret lies in leveraging multiple marketing channels. In this blog post, we’ll discuss two: social media and email. Social media platforms offer unparalleled reach and real-time interactions with your audience, while email marketing allows for personalized, direct … Read more
In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid. This comprehensive guide will explore the dos and don’ts of B2B social media marketing, providing actionable insights … Read more
Are you eager to boost your sales game, this blog is for you. Social media has become an integral part of our lives, and it’s time to tap into its power to drive your sales through the roof. By mastering the art of social selling, you can achieve incredible results. If you think social selling … Read more
Making a positive difference in the world is no simple task – but a carefully thought-out non-profit social media strategy can help you accelerate the tides of change. Social media can be a vital tool to get your message across, create discussion about the issues you tackle and, ultimately, raise money for your cause. This … Read more
We bet whenever the social media management topic arises, Hootsuite is the first name that pops up. It is a legacy platform that was one of the first to cater to the ever-changing social media dynamics. Back in 2008, squandering off an online presence was a luxury. Only enterprises had the money and bandwidth to … Read more