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social listening tools

Twitter’s Historic Rebranding: Blue Birdie Steps Aside, Crowdsourced X Takes The Spotlight

X’s Linda Yaccarino said the move will make X “centered in audio, video, messaging, payments/banking[…] powered by AI”. The unforeseen rebranding was announced with a 3-second video, hinting at the rebranding of the infamous app, Twitter. Officially announced Jul 23, Elon leaked the move earlier during a Twitter space while he played video games. And … Read more

5 Underrated TikTok Marketing Tips You Need To Try

If your business is yet to market itself on TikTok, you are missing a trick. TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. So, TikTok boasts a big audience. But what else makes it the ideal marketing platform? Engagement. TikTok users are active … Read more

How To Use Instagram Hashtag Campaigns For Dropshipping Business

In the digital age, social media like Instagram has become an influential tool for businesses to connect with their target audiences and expand their operations. Instagram is particularly effective for promoting e-commerce businesses, including dropshipping. Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article … Read more

11 Best Hootsuite Alternatives For Social Media Management In 2024

We bet whenever the social media management topic arises, Hootsuite is the first name that pops up. It is a legacy platform that was one of the first to cater to the ever-changing social media dynamics.  Back in 2008, squandering off an online presence was a luxury. Only enterprises had the money and bandwidth to … Read more

social listening tools

Instagram eCommerce: 5 Tips To Leverage Instagram To Market A New Online Store

With over 2 billion monthly active users, Instagram is one of the most popular social media platforms today. This makes it a prime destination for B2C brands to market their products in creative ways. As a consumer, you’re likely spending a good deal of your day on Instagram, interacting not only with your friends but … Read more

How To Create Monthly Instagram Marketing Strategy Template

Instagram has become one of the most highly used social media today, with over 2 billion monthly active users. If you run a brand, Instagram can help you build an online presence and reach younger audiences. However, leveraging Instagram for your business isn’t a simple job. The right strategy is necessary to make your efforts … Read more

social listening tools

How To Calculate Twitter Engagement Rate? (Formula + Free Calculator)

One common thing about every top brand in the current market is their active presence on Twitter. With over 237.8 million active daily users, this microblogging network has become a brand favorite for marketing.  Twitter boasts a vast range of 500 million daily tweets and can help your brand reach a wide set of audience. … Read more

Social listening for crisis management

5 Ways To Use Social Media Content For Customer Success

Social is anything but an entertainment platform. It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social is a cost-effective and prompt channel for businesses to connect with their audience.  Social media statistics show over 4.26 billion people are engaged in various social platforms. Catering to platforms like … Read more