Coca-Cola has developed a reputation as an iconic global brand owing to their purpose — Refresh the world. Make a difference. Whether you want to ‘Open happiness,’ ‘Taste the feeling,’ or live on ‘the Coke side of life,’ Coca-Cola’s message transcends borders and demographics, resonating with people across nations. But they are more than just … Read more
Are you tired of the same old New Year’s greetings flooding your social media feeds? You know the drill – an endless stream of generic “Happy New Year” GIFs that barely rouse any excitement. Well, it’s time to break free from the monotonous norm and elevate your social media game! Get ready to sparkle and … Read more
Most cola and energy drink companies began with a product-forward attitude. But from the get-go, Red Bull made it all about a certain mindset. Founded in 1987 by Dietrich Mateschitz, Red Bull takes inspiration (and its name) from the Thai drink Krating Daeng. Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. But … Read more
When Ryanair started operations in 1985, it had just one flight in service, flying passengers between Waterford and Gatwick, London. Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. It … Read more
Benjamin Francis and Lewis Morgan were only 20 when they co-founded Gymshark out of a home garage. Francis made clothes with a simple screen printer and a basic sewing machine as and when each order came in. Today, Gymshark ships out orders to thousands worldwide and has offices in London, Mauritius, Denver, and HK. Gymshark’s … Read more
Besides quality products and impeccable customer service, having a thriving and relatable presence on social media is an absolute must today. The right strategy, creative content, and regular interaction with the audience will help you reach the right crowd, spread brand awareness, and even generate quality leads. But as you scale these efforts, you will … Read more
In today’s fiercely competitive world, your business’s success isn’t guaranteed by just being superior in quality. You still need to carve a memorable niche among audiences, particularly on social media platforms. There are many online platforms and mobile-toting people. So, running engaging campaigns can be daunting. But with an extensive online presence, many big brands … Read more
Today, a business’s social media presence is one of its biggest assets to grow in a competitive market. To scale, you must do everything you can to optimize your visibility across social networks. Of course, as you scale, running social media campaigns and handling multiple channels manually becomes unfeasible. You need a tool that can … Read more
Managing your brand’s online presence and reach can be a challenging task. Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring … Read more