In a world where stress can feel like the default, Calm and Headspace have created a digital haven for mindfulness. Both brands have attracted millions of followers by making it easier to find peace—even if it’s just one scroll at a time. But how do these brands stand out in such a crowded social space? … Read more
TikTok is no longer just a Gen Z playground, it’s a global powerhouse with over a billion monthly active users. It has become an essential tool for businesses of all sizes to connect with audiences, boost brand awareness, and drive sales. With its viral content, TikTok offers brands a unique opportunity to engage with consumers … Read more
TikTok has about 103 million monthly active users in the U.S. alone. But globally, that number rises to an impressive 1 billion. Are you still not leveraging the platform’s potential? Given its high level of engagement, it may be time to. In this article, we’ll explore the different types of videos you can create, how … Read more
![5 Under Analyzed Social Media Metrics That Matter [+ Tools To Measure Them!]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTIwIDEyODAiIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEyODAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZrZXlob2xlLmNvJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDE5JTJGMTIlMkZ1c2luZy1oYXNodGFnLXRyYWNraW5nLXRvLW9wdGltaXplLXNvY2lhbC1saXN0ZW5pbmctc3RyYXRlZ3ktdG9vbHMuanBnIiBkYXRhLXc9IjE5MjAiIGRhdGEtaD0iMTI4MCIgZGF0YS1iaXA9IiI+PC9zdmc+)
Facebook is arguably the largest social media platform around. Millions of businesses are leveraging Facebook advertising to reach new audiences. However, Facebook advertising is more than creating an ad and hoping for the best. You need the right strategy—one that works for your business and audience. Here, we explore top strategies to help you achieve … Read more
According to HubSpot, 77% of marketers say their company uses YouTube to host marketing videos. Few would disagree if we said that the word “video” has become almost synonymous with YouTube. Also, making videos can be expensive, which is why it is imperative to track the performance of your video marketing campaigns on this platform. … Read more
Engaging with your community on social media in today’s digital world is essential for your brand. Did you know that 76% of consumers anticipate interaction with companies on social platforms? Community management on social media isn’t just an option anymore but a non-negotiable aspect of doing business. We’re not talking about replying to follower comments. … Read more
You’ve just launched your product – congrats! After months of prototyping, financing, and endless planning, it’s finally here. Now comes the fun part, getting the word out. You’re ready to shout about it from the rooftops, but what’s the best way to do that? Should you focus on influencers with massive followings or tap into … Read more
Marketing teams use a wide range of tools to inform their strategy decisions, and there are also a plethora of metrics to be measured. An often overlooked metric is share of voice (SOV). This versatile metric can be used to analyze social media, organic traffic, and even paid advertising competitively. With businesses spending more on … Read more
Any good marketer or brand manager knows that a strong strategy is essential for success. And a crucial component of every good strategy is monitoring. Monitoring and ongoing analysis are vital for almost every aspect of your business – from keeping track of overheads to adjusting your sales funnel. But they are particularly important if … Read more