It’s no secret that the world is addicted to scrolling posts on TikTok. Everyone from toddlers to working professionals finds their safe space of muse here.
Despite the backlash of being banned in several countries, TikTok’s popularity stayed deep-rooted. All thanks to the super catchy content format that potentially changed how users used social media forever.
As per the latest social media statistics, 90% of users open the app daily and spend an average of 52 minutes. If you are seeking attention, this is the platform for you.
However, even though the app is infamous for keeping its users hooked, brands need help to go viral. It’s not like you post 5 videos and become an overnight sensation.
There are several reasons behind it, like the quality of content, the time it was posted, the messaging and tone, relevancy, etc.
In this blog, we will talk more about one vital factor guaranteed to improve your visibility and reach.
Each time you are about to schedule a video to TikTok, we bet you’ll quickly google the best time slots. Here we have compiled a complete blueprint for that.
Let’s take the plunge.
Why does it matter when you post on TikTok?
Before discussing the timings, it’s crucial to understand the bigger impact behind doing so. Surely, you wouldn’t just do one more thing because it is considered the best practice.
First off, TikTok’s algorithm prioritizes content that gets high engagement early on, so posting at the right time can help your videos get more views, likes, and comments. By sharing your content when your followers are most active, you increase the chances of appearing on their “For You” page and reaching a wider audience.
Posting at the best time shows that you’re in tune with your audience’s habits and preferences. It demonstrates that you’re making an effort to create content that resonates with them and that you value their time and attention.
Finally, posting at the right time can help you establish a consistent posting schedule, which is key to loyal follower growth on TikTok. When your followers know when to expect new content from you, they’re likely to engage with it and share it with their friends.
So, to maximize your TikTok potential and grow your following, pay attention to when your followers are most active and post your content accordingly.
Top factors that impact the best time to post on TikTok
No one size fits all. The same applies to the best time to post on TikTok.
That’s why we list the top factors influencing your personalized timing and preference for posting on an engagement-dripping platform like TikTok.
1. Audience insights
It’s important to consider your target audience and their time zone. Think about when they’re most likely to be using TikTok and adjust your posting schedule accordingly. For example, if your followers are mostly in the US, you’ll want to post during peak usage hours in their time zone.
2. Profile analytics
Take a keen look at your analytics to see when your videos get the most engagement. TikTok’s built-in analytics feature provides data on when your followers are most active and engaged with your content. This information determines the best time to post for your specific audience.
You can also use third-party tools like Keyhole to get even more detailed insights unavailable in the in-app dashboards.
3. What’s trending
Another factor to consider is current events and trends. If a particular topic or challenge is trending on TikTok, posting content related to it at the right time can help your video gain traction and go viral. Make sure the content you post is not just a random take on the trend but should also be tweaked as per your niche.
4. Posting schedule
It’s important to establish a consistent posting schedule. By consistently posting at the same time or times each day, you can train your followers to expect and look forward to your content, leading to a higher engagement rate and a more loyal following.
Now that you know what all factors go into play, let’s see what the experts have to say about this.
When is the best time to post on TikTok each day of the week?
Please note that the best time to post varies depending on your target audience and industry, so it’s important to experiment with different posting times to see what works best for you.
But here are a few slots to kick off with a winning posting regime.
A study from Influencer Marketing Hub suggests the following:
- The best times to post on Mondays on TikTok are 6 am, 10 am, and 10 pm Eastern Standard Time (EST).
- If you plan to post on Tuesdays, aim for 2 am, 4 am, or 9 am EST to reach people during their morning commute or mid-morning slump.
- Wednesdays are best for posting at 7 am, 8 am, or 11 pm EST to capture users during their morning routine or before bed.
- Thursdays are optimal for posting at 9 am, 12 pm, or 7 pm EST to reach users during their mid-morning break or after work.
- Fridays are ideal for posting at 5 am, 1 pm, or 3 pm EST, as users are likely to be scrolling through their feeds during their morning routine or afternoon slump.
- Aim for 11 am, 7 pm, or 8 pm EST on Saturdays to capture users during their weekend downtime.
- For Sundays, the best times to post are 7 am, 8 am, or 4 pm EST, as users may be checking their feeds before starting their day or winding down for the weekend.
According to the data provided on Sprout Social, the best times to post on TikTok are on Tuesdays from 2 to 6 pm. They further advise to aim for 8–10 am or 2 pm to reach people during the morning or mid-afternoon.
As per Later’s social media team, the best time to post on TikTok in 2023 is Monday to Friday at 1 pm PST. They also discovered that posting in the afternoons worked best for them. They tested posting only in the mornings initially, but as their audience grew, they saw that afternoons worked best for them.
Weekdays at 1 pm PST are also the best times to post on TikTok. However, upon further digging, they discovered that Thursdays and Fridays had the most engagement. As both days are right after mid-week, their audience is likely spending more time on the app heading into the weekend.
However, it’s always a good idea to remember that the recommended posting times are not set in stone and that experimenting with different posting times can help you find the best time to post for your audience.
Don’t be afraid to try new things and see what works best for you!
What are the average best times to post on TikTok?
We took it upon ourselves to find out the best times to post on TikTok, and we’re excited to share our findings with you!
How to determine the best time to post on TikTok?
The best way to find out the optimal posting time for your TikTok account is by conducting experiments.
1. Use TikTok Analytics
TikTok’s in-app analytics gives valuable insights into your audience’s behavior and helps you determine the best time to post. Tap the three dots in the top right corner to access your settings. Click on “Creator Tools” and then “Analytics” to view your TikTok analytics dashboard.
Head over to the “Followers” tab to see when your followers are most active on the app. This will show you a graph of your followers’ activity by day and hour.
Use this information to determine the best time to post your content. Aim to post when your followers are most active to maximize engagement.
2. Check your profile specifics
Sign up and connect your social media accounts to find the best time to post using a tool like Keyhole. Go to the “Optimization” tab and find your optimal time to post. You can also check out day-wise the best time to post and experiment with different posting times to find what works best for you.
You can also view how much engagement your brand gets on TikTok and add filters of day and hour. Isn’t it amazing?
3. Spy on your competitors
You can also find the best time to post by checking out your competitors’ or similar brands’ accounts. Look at when they post and what kind of content performs well.
You can use Keyhole to track multiple competitors’ TikTok profiles to get even more detailed insights. This will give you a baseline for your overall posting strategy, including the number of posts and engagement rate. Plus, You can compare your overall performance as well from QuickTrends.
4. Watch out for trends
Have any keywords or hashtags you want to track? Add them as trackers under Listening & Campaigns. Get the entire breakdown in engagement numbers like posts, impressions, and reach. Find influencers under influencer tab to see who are contributing most to your tracker. Finally, analzye sentiments and access top posts in a dedicated media wall to get a visual snapshot of your tracker.
What about the posting frequency?
When it comes to posting on TikTok, frequency is key! While the median posting frequency on TikTok is lower than on Instagram, there’s no set rule to how often you should post. It depends on your target audience, content niche, and current trends on the platform.
Generally, posting 1 to 3 times per day is a good idea to keep your audience engaged. But remember, quality is more important than quantity. Focus on creating high-quality and engaging content rather than posting frequently just for the sake of it.
Interestingly, accounts that post more frequently tend to have higher engagement rates. So, if you want to maintain momentum and capitalize on interest, it might be worth experimenting with posting more frequently.
Though, there’s no magic number for how often to post on TikTok. The best time to post on TikTok depends on your account specifics. It’s all about finding the right balance for your brand and audience.
Final words
Finding the best time to post on TikTok is crucial for maximizing engagement and growth on the platform. While some general guidelines exist, the ideal posting time can vary depending on your specific audience, content niche, and current trends.
Fortunately, TikTok analytics tools like Keyhole can help take the guesswork out of finding the best time to post. By analyzing your audience’s activity and engagement, you can determine the optimal posting schedule and increase your chances of reaching a wider audience.
If you’re ready to take your TikTok game to the next level, we encourage you to try Keyhole’s free trial. With deep insights and easy-to-use features, Keyhole can help you create a winning TikTok strategy and achieve your social media goals.
So what are you waiting for? Book a demo today and start posting like a pro!
Related Articles:
How To Increase Your TikTok Engagement Rate In 2024?
TikTok Analytics Guide 2024: Essential Metrics & Tools To Track
Frequently Asked Questions
1. What is the best time to post on TikTok?
The best time to post on TikTok varies depending on your target audience and their time zone. Generally, the optimal posting times are between 6 am to 10 am and 7 pm to 11 pm, as these are the peak usage hours for the app.
2. Can I schedule my TikTok posts for the best time?
Unfortunately, TikTok does not have a built-in scheduling feature. However, you can use third-party tools to schedule your posts for the optimal time.
3. Does posting at the best time guarantee success on TikTok?
While posting at the best time can increase your chances of getting more engagement and reach, it does not guarantee success on TikTok. Other factors like content quality, relevance, and consistency also play a significant role in growing your following and achieving success on the platform.
