Twitter is simple, but not easy. Social Media Marketers with Conversion goals struggle again and again in maximizing demand generation from Twitter. Growing a targeted follower base is a good start, but there’s so much more to Twitter. Avoid these 8 common Twitter marketing mistakes with tips from Social Media experts we can count on.
Twitter is an indispensable tool for Marketers and Businesses looking to find qualified leads, and the stats below illustrate the incredible penetration this little blue bird reached! Here are 8 epic Twitter statistics that will change how you view, use, or think about Twitter.
I had wasted hours of my time and effort before I realized something:
If you’re a Social Media Manager or a Twitter Marketer, you’ll sympathize with this list! Does checking your company Twitter at 11 p.m. on a Friday while your friends are chugging beer ring a bell? What about getting a heart attack when you spot a spelling mistake on one of the visuals, or when you missed out an important Influencer mentioning your brand at 3:40 a.m. because it was 2 p.m. in their timezone? We feel you.
Coca-Cola recently teamed up with Twitter in an attempt to break a world record by getting as many people as possible to use the #ShareaCoke hashtag. Using the hashtag displayed an emoji called a ‘hashflag.’ It’s the first time Twitter has built a custom emoji for a global advertising partner.
Breaking records are nice but what business impact, if any, did the campaign have for Coke?
In this blog post, I’ll dissect different parts of the Twitter profile and give you a rundown on how to optimize yours to boost exposure on Twitter.
With over 79% of marketers in 2014 using promoted tweets as part of their campaign, Twitter hashtag campaigns are no longer a novelty in the marketing world. As demonstrated by hugely successful Twitter hashtag campaigns by NBA, Charmin, and Amex, Twitter hashtag campaigns can help you reap enormous rewards when done right. But how can you run and optimize a winning Twitter Hashtag campaign? Here is a simple 4-step playbook to help you create amazing hashtag campaigns.
A lot has been written about Meerkat vs Periscope so far, but most posts have relied on cursory data and anecdotes.
Earlier this month, it was announced that Google would start indexing tweets again. As a result of this, people searching on Google will start seeing tweets as part of their search results.
Finding influencers has become much easier over time – especially given the transparent data that’s now available. You no longer need to rely on ‘black box’ scoring systems to find generic partner. You can use available data from social networks to rank their influence objectively.