Table of Contents
Latest Social Media Updates 🗞️
1. TikTok might soon launch “TikTok Notes,” a new photo app. It’s like Insta, but will TikTokers buy into still images? Let’s wait and see!
2. Instagram’s Blend whips up a private Reels feed just for you and your friends. This will include reels you’ve shared with each other and your reels interests.
3. Twitter is ready to tweak its Explore page. The latest design shows that explore pages will include topic summaries generated by its AI chatbot.
HIGHLIGHT
Gold Nuggets & Resources🖊️
1. Mastering Social Listening Metrics & KPIs
2. LinkedIn SEO Guide for Leveraging LinkedIn Hashtags Analytics
3. How to Save Instagram Stories
Bonus: Download April’s Social Media Calendar Template[2024] for Free
Get specific with our advanced tracker
When adding a tracker next time, opt for the Advanced Tracker option. Add your criteria and choose platforms. You can even create subgroups with more options to filter posts by language, country, accounts, domains, etc. Add high-volume trackers without losing your quota with this super helpful tip!
WEEKLY TRENDS FOR YOU
Airbnb Social Media Strategy: Sharing Stories, Building Community
Analysis of Airbnb’s social media accounts
Instagram: Between December 2023 and March 2024, Airbnb got 7810 engagements, with peaks in the first and second weeks of February.
Twitter: Airbnb’s Twitter performed best from March 4th to the week of March 11th. With 176,082 impressions, the brand continues to impact its audience on social media.
TikTok: Between December 2023 and March 2024, Airbnb drove 860,700 views and achieved an average engagement rate of 2.11%, which saw a rise from 1.57% in January to 3.04% in March.
YouTube: Airbnb’s engagement rate on YouTube plummeted in January, recovering modestly on March 11th. Nonetheless, YouTube views reached their peak in March.
What makes Airbnb’s social media strategy successful?
Airbnb’s social media success stems from its blend of experiences, UGC, visual storytelling, and influencer marketing. By showcasing unique homestays and local adventures, Airbnb entices global travelers.
Leveraging UGC builds trust, while visual narratives tug at heartstrings. Their vibrant Instagram feed, engaging YouTube commercials, and heartwarming stories on TikTok create a community longing to belong anywhere.
Airbnb’s approach is the perfect example if you want to master the art of connecting with your customers emotionally. Here’s the complete breakdown so you get inspired only by the best. 👉 Read the full case study
Total Solar Eclipse Buzz 🌘
We bet you saw it, either in real or reels! If you witnessed the total solar eclipse of 2024 in person, you were one of the lucky ones who flocked to the path of totality. This particular eclipse was much hyped because such an eclipse would not occur again for another 126 years.
But even if you couldn’t witness it firsthand, social media platforms buzzed with the excitement of netizens sharing their experiences and reimagining the eclipse in creative ways. Brands like Oreo, Krispy Kreme, Lays, and many more, unveiled their own eclipse-inspired campaigns.
They seized the opportunity to showcase their creativity, aligning themselves with this once-in-a-lifetime cosmic event. While others even had exclusive eclipse promotions, limited edition merchandise, and discounts.
We couldn’t help but track this rare phenomenon, and the results were as astronomically astonishing:
- Total number of posts shared: 6.20M
- Total posts shared at peak hour: 3.46M
- Total impressions: 131.40B
- Sentiment Score: 65(Positive: 22%, Neutral: 66%, Negative: 12%)
Must-see Campaign 👀
Tweet Tip ✨
Meme Squad 💪
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