Surprise, Pokes Return To Facebook & LinkedIn Adds Games

Latest Social Media Updates 🗞️

1. Remember Facebook’s iconic “Poke” feature? It’s making a remarkable comeback igniting a 13x spike in poking activity, with more than 50% of pokes among users aged 18-29.

2. First, TikTok, now Instagram embraces several-minute videos. Some users can upload up to three-minute Reels, offering more space for creativity and deeper engagement with their audience.

3. LinkedIn plans to introduce a completely unexpected feature: Games! Sources reveal that these aren’t just any gamers but puzzle-based games, such as “Queens,” “Inference,” and “Crossclimb,” which could redefine networking.


If you’ve overlooked the power of hashtags in your Instagram strategy, it’s time for a rethink.

Adam Mosseri, head of @Instagram, announced the latest update, breathing new life into the hashtag. Now Instagrammers can tap a hashtag and see results. They can still follow/unfollow or report inappropriate ones.

Wondering how effective your branded or campaign hashtags really are? Track them using Keyhole and monitor their performance. 🎉

Add your hashtag trackers 

Gold Nuggets & Resources🖊️

1. 10 Tips On How To Do In-Depth LinkedIn Audit

2. 15 Important YouTube Metrics For Saas Brand Monitoring

3. How To Become An Instagram Influencer: 13 Tips For Beginners

Bonus: Download April’s Social Media Calendar Template[2024] for Free

Share updates in real-time with your teammates 

Each tracker in Keyhole includes a “Share” button that generates a custom URL. You can send this to a client, influencer, or agency you are working with. Now, they’ll be able to interact with all aspects of the tracker without editing anything or going elsewhere in your Keyhole account. 

Share live dashboards


Nestle’s Social Media Strategy: Brewing Online Engagement With Consistency

Analysis of Nestle’s social media accounts

Instagram: Nestlé posts at the same frequency more or less each month., averaging around one post per week. This steady cadence not only underscores the brand’s commitment to engaging its audience but also effectively keeps followers looking forward to new content on a regular basis.

Twitter: Nestlé is very responsive on Twitter. They swiftly address customer issues and resolve concerns, fostering trust and driving significant engagement. 

Facebook: In the last 3 months, Nestlé posted only 18 times. But, they still manage to hook audiences, showing how quality trumps quantity.

YouTube: Nestlé has posted 309 videos, totaling 17.39 million views. This remarkable viewership underscores the brand’s ability to consistently captivate and engage its audience.

What makes Nestle’s social media strategy successful?

Nestlé has masterfully crafted its presence across social media.

They know how to curate amazing content that grabs attention and keeps audiences engaged and returning for more. Plus, Nestlé’s social media strategy is all about their mission of “Good Food, Good Life,” which deeply resonates with their audience worldwide.

Here’s the complete breakdown so you get inspired only by the best. 👉 Read the full case study

Hubbubs about Princess of Wales  👑

The buzz surrounding Kate Middleton has been impossible to ignore. It was the talk of the hour. From a wave of speculative comments to a proliferation of altered images, the public’s curiosity has been piqued.

Kate has been absent from the public eye following an abdominal surgery, leading to widespread speculation and numerous conspiracy theories.

On March 22, however, Kensington Palace issued a video statement. In it, Kate disclosed she is undergoing preventative chemotherapy following the discovery of cancer during her recent surgery.

In this challenging time, she has requested privacy for herself and her family as they navigate through this health ordeal.

Meanwhile, we tracked the updates for the past month, and here are the results:

  • Total number of posts shared: 692.60K
  • Total posts shared at peak hour: 177.60K
  • Total impressions: 7.2B
  • Sentiment Score: 56(Positive: 18%, Neutral: 69%, Negative: 14%)

Kate was spotted recently alongside Prince William, and people everywhere were so relieved to see her looking well. We’re all rooting for her and hoping she recovers to full health soon.

Must-see Campaign 👀

Cadbury Easter Campaign

Tweet Tip ✨

Meme Squad 💪

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