Founded by two University of Michigan undergraduates in 2021, Tab Chocolate is taking the internet by storm. From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. But turning a mere dorm-room startup into … Read more
Tinder barely needs an introduction. This top online dating app is well-known for popularizing the ‘swipe right, swipe left’ feature. The app launched in 2012 and has steadily made inroads into destroying the hassles of dating and matchmaking. Tinder has always been clear on its role as a platform to help people form meaningful connections. … Read more
Burger King has a long and colorful history starting as a fairly humble Florida-based burger chain in 1953, to undergoing years of turmoil even as the franchise grew, to becoming the global fast food conglomerate. Famous for their trademarked Whopper burgers, they have over 18,000 restaurants operating in over 100 countries worldwide. Burger King has … Read more
Wendy’s has always been on-point with its marketing strategies. From the beginning, its square patties in circular buns gave the impression of a wholesome, meatier burger. This was coupled with early slogans like ‘Quality is Our Recipe.’ Dave Thomas positioned Wendy’s as a restaurant for simple ‘old-fashioned’ burgers when he founded it in 1969 in … Read more
Coca-Cola has developed a reputation as an iconic global brand owing to their purpose — Refresh the world. Make a difference. Whether you want to ‘Open happiness,’ ‘Taste the feeling,’ or live on ‘the Coke side of life,’ Coca-Cola’s message transcends borders and demographics, resonating with people across nations. But they are more than just … Read more
Most cola and energy drink companies began with a product-forward attitude. But from the get-go, Red Bull made it all about a certain mindset. Founded in 1987 by Dietrich Mateschitz, Red Bull takes inspiration (and its name) from the Thai drink Krating Daeng. Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. But … Read more
When Ryanair started operations in 1985, it had just one flight in service, flying passengers between Waterford and Gatwick, London. Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. It … Read more
Benjamin Francis and Lewis Morgan were only 20 when they co-founded Gymshark out of a home garage. Francis made clothes with a simple screen printer and a basic sewing machine as and when each order came in. Today, Gymshark ships out orders to thousands worldwide and has offices in London, Mauritius, Denver, and HK. Gymshark’s … Read more
For the sheer size of their range, very few companies stand a chance in front of Samsung. The Samsung Group conglomerate has dozens of affiliate companies under its banner. But the star player is Samsung Electronics, producer of their industry-leading TVs, smart gadgets, and mobile phones, most well known among which are the Samsung Galaxy … Read more