It’s okay if you admit to listening to TikTok trending songs while working out! We know how addictive that is.
The constant play of the same tune makes you tap your feet irresistibly! But here’s a fun fact.
As per the latest social media statistics, remixing a TikTok trend leads to a 14% increase in watch time. Moreover, brands are remembered 40% more on TikTok than on other platforms.
Apart from enjoying the hook steps, you can actually connect with your target audience by giving TikTok trends a relatable brand twist.
Gone are the days of traditional marketing through print and professional lead-generation sites alone. Your customers want to see your crazy and human side too.
They appreciate the vulnerability and the culture you anticipate for everyday chores while building a customer-centric brand.
In this blog, we’ll talk about how to find TikTok trends that align with your branding goals for authentic engagement.
Let’s get started by adding a dash of excitement to your content calendar with TikTok trends.
What are TikTok trends?
TikTok trends are basically popular themes or challenges that are viral on the platform. They could be anything from ingenious dance moves to funny memes.
TikTok trends are a big deal because of the dominance of over a billion active users on the platform. Trends on TikTok can spread like wildfire and be a great way to get your brand noticed.
Mind you, TikTok trends are constantly changing. It’s important to stay up-to-date on these trends to incorporate them into your content strategy.
By doing so, you can create fresh, unique content that aligns with your brand’s values. Plus, it shows that your brand is current and in touch with what’s popular on the platform.
5 Top brands that are leveraging TikTok trends
It’s amazing how brands take over TikTok trends and incorporate unique brand angles. While some leverage the custom hashtags and collaborate with popular creators, others participate in the viral challenges.
Regardless, they all work towards the same goal of increasing brand awareness with genuine engagement on the platform. You can show off your personality and connect with your audience on a deeper level. We present to you our top 5 brand picks to fuel your inspiration.
1. NBA
The NBA, with 19.8 million followers, is the real OG when it comes to utilizing the TikTok trends. They showcase a lighter side of the organization through their posts. Unlike their Instagram channel, which focuses purely on basketball games and highlights, their TikTok content includes viral dances, challenges, and funny memes.
One of the reasons why the NBA is killing it on TikTok is because they have an endless amount of content to share with their audience. Whether it’s old clips from previous seasons, behind-the-scenes footage of their players, hilarious pranks by team mascots, or user-generated TikTok videos, the NBA has covered it all.
They make sure their audience is entertained regularly. It’s no wonder they have such a massive following on the platform!
2. Duolingo
With more than 6 million followers, Duolingo’s cute mascot takes the limelight in every other TikTok post of the brand. Duo the Owl represents a more humanized and relatable image of Duolingo.
While Duolingo initially experimented with longer videos on TikTok, lasting up to 40 seconds, the brand has now shifted to creating shorter content. Nowadays, Duolingo typically creates videos that are at most 10 seconds on the platform.
This change in strategy is one of the top picks from their TikTok marketing playbook as it allows them to capture viewers’ attention quickly. .
3. Chipotle
With over 2 million followers but 52.1 million likes, you must have now guessed that Chipotle knows how to score more views. Chipotle has been crushing it on TikTok by creating content showcasing its brand’s values and personality.
One of the ways they’ve done this is by merging viral TikTok menu hacks into their menu items, which has been a phenomenal hit. Additionally, Chipotle onboards influencers and relies on paid content to increase its overall reach.
However, Chipotle’s TikTok branding strategy is all about being authentic and transparent. They put effort into showing what goes on behind the scenes in their stores with playful music and a touch of humor. Their content resonates with their audience, creating a community of fans and followers who share their passion for fresh, wholesome ingredients and a better world.
4. Fenty Beauty
Like Chipotle, even Fenty Beauty has over 2 million followers and over 47 million likes. Fenty Beauty has been absolutely slaying it on TikTok! They have done a fantastic job targeting a Gen Z audience by investing in their TikTok strategy.
Fenty Beauty formed a dedicated content creation house and tapped popular creators to promote their brand remotely. As a result, their #fentybeauty hashtag has over 44 million views on TikTok, and #fentybeautyhouse has gained 10 million views in just three weeks.
Their TikTok branding strategy revolves around their products with a dash of creativity. They participate in viral TikTok trends like “cloud skin” and “lip syncing” to showcase their products and engage with their audience. Additionally, Fenty Beauty collaborates with popular TikTok creators to create sponsored content.
5. Gymshark
Gymshark is another brand that knows how to use TikTok trends for their brand awareness. They partner with TikTok fitness influencers and launch viral challenges like the #Gymshark66challenge and the #5kADay66 challenge.
These challenges involve setting fitness goals and sharing the progress on social media using the respective hashtags. Gymshark also uses a different tone of voice on TikTok than on other platforms like Instagram, recognizing that users move faster through TikTok stories than through Instagram stories or feeds.
By leveraging TikTok’s superpower and building a fan-led community, Gymshark has gained over 4.6 million followers on TikTok and more than 72 million likes.
Finding top TikTok trends each day
It’s worth keeping an eye on what’s hot on TikTok and adding those trends to your content queue. But the question that crops up almost immediately is how to find these high-engaging pieces.
Here are 3 ways you can spot the latest TikTok trends each day.
1. Browsing the “Explore” page on TikTok
TikTok’s Explore page is a great tool for spotting trends and staying up-to-date with the latest viral content. Here are a few tips to help you navigate the Explore page like a pro:
Keep your eyes peeled for the “Explore” tab: This is where you’ll find the most popular videos and hashtags of the moment. It’s a great place to start if you’re looking for inspiration.
Explore the different categories: Trend discovery is divided into different categories, such as “Fashion,” “Beauty,” and “Food & Drink.” Click on each category to see the trends that are currently making waves in that area.
Look for patterns: As you scroll through the Explore page, you might start to notice certain themes or styles that are popping up again and again. These are likely to be trends that you can incorporate into your own content.
Remember, TikTok trends can come and go in blinks, so it’s important to stay alert and keep your finger on the pulse.
2. Trend discovery from TikTok’s Creative Center
The Trend discovery feature in TikTok’s Creative Center is an excellent resource for identifying trends and keeping up with the latest developments. Here are some suggestions for making the most of this tool:
Select the country your target audience resides in: This is where you’ll find the viral content on TikTok for that particular location. Click on it to see a list of TikTok’s latest and hottest trends.
Follow the trail of hashtags: If you come across a video that catches your eye, look at the hashtags the creator used. Those hashtags are part of a larger trend that you can tap into.
Filter out creators by their follower count and likes: Creators with a big following are often at the forefront of new trends and can give you a good sense of what’s popular on the platform. This can give you a sense of how much traction a particular trend or piece of content gets.
Get creative: Once you’ve found a trend that catches your eye, take a look at those and set aside some budget for video production for social media. This will give you a better idea of how people interpret the trend and what kind of content resonates with audiences.
Remember, TikTok is all about having fun and being creative, so don’t be afraid to experiment and try new things.
3. Using third-party tools
This one is an underrated trick. You can use TikTok analytics tools like Keyhole and add your competitor’s TikTok profile as a tracker. You’ll get access to a complete set of metrics in one click. But hold on, that’s just the tip of the iceberg!
Head over to the video section and see what videos they have been posting. Check the engagement metrics alongside to see which of their TikToks went viral. And voila, you got more than you bargained for!
If you just want to vet a general TikTok trend, add a related keyword/hashtag to Keyhole’s QuickTrends and get the detailed metrics here as well. Have multiple trends gone viral?
Not a hitch, go ahead and compare them as well. Then you can decide your priority and put your own spin on it! Don’t be afraid to get creative and add your own unique flair.
5 Tips for predicting upcoming trends before they become mainstream
Did you know that upcoming trends can be predicted before they become mainstream? Here are 5 tips to help you with early trend-spotting:
1. Keep an eye on emerging subcultures: Often, new trends emerge from subcultures that are just starting to gain traction. By keeping an eye on niche communities and subcultures, you can get a sense of what might be on the horizon.
2. Follow trending hashtags: Hashtags are a great way to track emerging trends and conversations. Keep an eye on hashtags that are starting to gain momentum, even if they’re not yet mainstream.
3. Pay attention to pop culture: Pop culture can be a great indicator of what’s going to be popular in the coming months. Keep an eye on music, movies, and TV shows to see if any emerging trends are starting to take hold.
4. Look for patterns in social media data: Social media platforms are a treasure trove of data, and by analyzing engagement rate and search data, you can get a sense of what topics and themes are on the rise.
5. Keep an open mind: Finally, it’s important to keep an open mind and be willing to experiment. Sometimes, the most successful trends are the ones that come out of left field! So, go ahead and try out different approaches until you find what works best for you.
Final words
Keeping up with TikTok trends can be a fun and rewarding way to stay on top of social media. Don’t forget to supercharge your brand with Keyhole and get a sense of what’s trending on the platform and how to incorporate those trends into your TikTok marketing.
Predicting trends is not an exact science. That’s why watch for those trends, be bold, and jump on the bandwagon! Keep track of your profile and monitor posts that bring you reach and engagement off the roof using Keyhole. Take your demo and start trend-spotting right away.
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Frequently Asked Questions
1. How can I create my own trending content on TikTok?
To create your own trending content on TikTok, it's important to stay up-to-date on the latest trends and challenges. You can also put your own spin on popular trends to make them unique and engaging. Finally, ensure your content is high-quality, visually appealing, and relevant to your audience.
2. What are some tips for incorporating TikTok trends into my social media marketing strategy?
To incorporate TikTok trends into your social media marketing strategy:
-Identify trends that align with your brand and audience.
-Create content that incorporates these trends authentically and engagingly.
-Use relevant hashtags and collaborate with popular TikTok creators to increase your reach and engagement.
3. How often do TikTok trends change?
TikTok trends can change rapidly, sometimes daily. It's important to stay up-to-date on the latest trends and challenges to keep your content fresh and engaging. However, some trends may stick around for longer periods and become more established within the TikTok community.
