There are 500 million tweets tweeted, 55 million facebook status updates, and more than 40 million post uploads on Instagram every day. How would you differentiate your company from the crowd and leverage psychology to get overwhelmed readers to focus on you?
Cognitive biases are simply the irrational behaviors we exhibit even when we believe our decisions are logical.
I had wasted hours of my time and effort before I realized something:
If you’re a Social Media Manager or a Twitter Marketer, you’ll sympathize with this list!
Does checking your company Twitter at 11 p.m. on a Friday while your friends are chugging beer ring a bell? What about getting a heart attack when you spot a spelling mistake on one of the visuals, or when you missed out an important Influencer mentioning your brand at 3:40 a.m. because it was 2 p.m. in their timezone? We feel you.
Coca-Cola recently teamed up with Twitter in an attempt to break a world record by getting as many people as possible to use the #ShareaCoke hashtag. Using the hashtag displayed an emoji called a ‘hashflag.’ It’s the first time Twitter has built a custom emoji for a global advertising partner.
Breaking records are nice but what business impact, if any, did the campaign have for Coke?
In this blog post, I’ll dissect different parts of the Twitter profile and give you a rundown on how to optimize your Twitter profile to boost exposure.
Ben Smith from BuzzFeed recently wrote a post titled, “Why BuzzFeed Doesn’t Do Clickbait” and it generated the responses one would expect. Just take a look at the comments on that post.
After all, BuzzFeed is the poster child for clickbait! Well, not according to Ben’s definition you see…
We’re not clickbait. We’re sharebait!
Last week, Letterman announced that he’ll be retiring from The Late Show on CBS. Of course, the internet went wild and the #LettermanReplacement hashtag was born.
We used our hashtag tracker to see how people were voting. Here’s how the tracker looks as of this writing:
The content and inbound marketing channels have grown immensely over the last few months. But in this growth of content, it’s important not to lose sight of content strategy. For every business, this strategy should ultimately decide the main marketing channel for traffic and sales.
To many, the battle of the Super Bowl ads is just as interesting as the ‘Big Game’ itself. (I’m told that you need a license to use the SB term. We can’t afford it.)
This year, if you were watching the game, you’d agree that they were probably more interesting. [I won’t lie, I was rooting for the Broncos, or at least a good game. <sigh>]
Instagram has exploded since its inception in 2010. With over 150,000,000 active users, the image sharing application is easily considered one of the top social media tools in 2014. Over 55 million photos are shared each day. It’s important to know which types of photos engage your audience so that you can harness the power of Instagram and stand out from the crowd — the difference is night and day! (Hah)