Social media is an enormously powerful tool for managing customer relationships, broadcasting positive brand stories and introducing new products. But while the benefits of this free, fast and intuitive marketing channel are virtually limitless, it also has some potentially serious risks. But there’s good news; with proper planning you can…
The importance of social media virality simply cannot be overestimated; it can bring you fame, infamy, pain, and prosperity. Twitter is one of the most popular social media outlets on the planet and a viral tweet can bring many thousands of dollars worth of publicity to your business. Below I’ve…
Website getting traffic but still not getting conversions? If you think your content’s fine, then perhaps you need to take a look at your keyword strategy? Yes, you sometimes need to go all the way back to make sure you’re drawing in quality leads from the right channels. It doesn’t…
Do you use hashtags — catchy, attention-grabbing conversation anchors that people want to be associated with? If not, you can learn how here. Hashtag 101– If you already know what hashtags are, skip this part and proceed to advanced hashtag uses below. How hashtags work: When you use a #hashtag,…
Brand mentions on social media can drive significant results for your business. 58% of consumers follow brands through social media. Imagine your brand getting mentioned by tens, hundreds, or even thousands of people. Or getting lots of replies from potential buyers to your social media posts. It’s possible. People go…
There’s a new feature in your account! ?
Instagram is consistently lauded as the top destination for discovering new and exciting content. But it when it comes to gaining meaningful insight into the why of successful, viral posts, many users may sometimes feel lost in the shuffle (or is that swipe?)
But fear not! We’re exciting to announce a new feature for Instagram called Follower Insights.
Let’s keep the momentum going. I’ll match next $5k of replies on @ddebow‘s tweet. #NoWallsInTech Donate at https://t.co/V5kuaLOW7l https://t.co/0wtQfbCVPl — Saif Ajani (@saif_ajani) January 30, 2017 At Keyhole, we know that diversity is our strength — it is reflected in both our amazing team, and the country we proudly call…
Keyhole continues to grow as the number one hashtag analytics and account tracking tool, and we’re pleased to announce these new features for Follower Insights.
A lot of attention has been paid to both #InaugurationDay and #WomensMarch recently. The images on Twitter comparing the two events have been stark, to say the least.
The POTUS (the new one) and his team, however, have been adamant that this is an issue of the media not reporting the truth. We at Keyhole have decided to collect some data of our own to compare the two events. In particular, we decided to use our platform’s hashtag analytics tools to compare the usage of #Inauguration-related posts vs #WomensMarch, along with the users behind them.
To be fair, we also looked at the data for both terms on the day of the event and one day after. So #Inauguration was analyzed on Jan 20-21, 2017, and #WomensMarch was analyzed on Jan 21-22, 2017.
Let’s take a look at real Twitter data for the two hashtags.