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How To Use Social Media To Affect SEO

The typical digital marketer knows how to engage audiences and drive website traffic through popular social media platforms, but using them to influence search engine ranking is far less clear.

Moz’s oft-cited ranking factor study finds a positive correlation between social metrics, such as shares, and SEO (search engine optimization) growth.

But correlation isn’t the same as causation. So, although there’s a relationship between SEO and social media, its nature is questionable.

25 Tips For Social CRM Success

Arming your brand with a social CRM strategy can help address complaints and other issues, preventing the risk of escalation while capitalizing on chances to build brand image.

As of 2013, 67% of online consumers have used a company’s social site for service updates and inquiries, according to a JD Power study. As more consumers view social platforms as outlets to ask questions and raise issues, the need for a comprehensive strategy grows.

The Social Media Proposal Template [Free Download]

Quickly submitting a detailed social media proposal can be a deciding factor in whether a potential client signs with you or a competitor.

Using proposal templates is common for agencies and freelancers, but many are designed solely with a fast turnaround in mind.

Download our free social media proposal template to help develop a thorough, goal-oriented plan with more ease and speed.

The Social Media Policy Template [+ Download & 5 Examples]

Social media can be a persistent workplace distraction, hindering productivity as employees easily access networks through both desktops and mobile devices.

Worse still, people — regardless of social savvy — can make mistakes that potentially hurt company reputation. Take Domino’s Pizza as an example. Cooks filmed themselves tampering with ingredients and shared the video.

How To Develop a Hands-On Social Media Approach [Keri Jaehnig Interview]

After more than 14 years in international education, Keri Jaehnig took her passions for communication and relationship building to the digital sphere.

The CMO and founder of Idea Girl Media in Ohio, she’s launched social media campaigns ranging from local to international levels. While Business Insider has quoted her, Forbes and Search Engine People feature her work.

Put an end to manual legwork once and for all.