When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Rather than tracking the raw number of social media followers you’ve gained or lost, tracking your follower growth rate is much better. Before we jump into follower growth rate calculators,…
Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Altering existing strategies can be difficult, too. The online landscape — be it platforms or audiences — continuously changes and forces the need to refine new tactics. Download…
People trust people, not faceless corporations. Think about that the next time you’re preparing yet another polished marketing campaign to attract potential employees. And while traditional branding is important, it is the voices of your employees that really make a difference. In this article, we’ll explore the power of employee…
Do you lie awake at night worrying about what PR disaster will derail your brand image online? You are not alone. Today, the public perception of your business on online platforms impacts your scalability immensely. So, it’s fair to say that a positive online brand reputation is a business’s greatest…
With 90% of Instagram users following at least one brand there, do we need to say more about the platform’s importance in building a successful business? What we do need to talk about is how you can optimize your efforts with Instagram’s special features like collab posts to maintain relevance…
Who could have guessed that a catchy jingle and a fifteen-second skit could revolutionize brand visibility in today’s digital marketing space? With an astounding 2 billion downloads, TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization. In this ever-scrolling world, optimizing content…
If you’re a social media marketer , you’re probably searching for a replacement tool for Topsy. Apple recently shut down Topsy, two years after they purchased it for $200 million..
The growth and rise of TikTok as a social media platform have been astonishing. As reported on App Annie, for the first time users spent more time on TikTok than on Facebook in terms of app usage. The time spent on TikTok is up 325% year-over-year, proving that the rate…
Social media, while certainly still behind organic search, is now the fastest growing content distribution channel around the world. Over the years, this great shift means that much of the news we consume is being found thanks to the various social channels available to us.
Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. With a user base of over 4.59 billion people, social networking sites are a goldmine of sales and marketing opportunities. They can: Humanize your brand Enhance visibility and brand awareness Establish your…