Just over a month ago, Starbucks launched a great campaign allowing users to buy $5 gift cards for friends directly on Twitter.
Some excerpts from this great interview with Dan Ariely:
What is one of the most surprising findings from your research?
One of them is something we called “coherent arbitrariness.” … If you get somebody to behave in a certain way one time, you’re not just influencing them that once, but you can actually go on to influence a long sequence of decisions.
In case you didn’t see this earlier, here’s a mind-numbing exchange between Verizon and one of its customers on Twitter:
Wanted to share some exciting news with you: we’ve just launched 3 new products that will help you understand your audience even better!