After more than 14 years in international education, Keri Jaehnig took her passions for communication and relationship building to the digital sphere.
The CMO and founder of Idea Girl Media in Ohio, she’s launched social media campaigns ranging from local to international levels. While Business Insider has quoted her, Forbes and Search Engine People feature her work.
Studying popular fashion hashtags can help retail and apparel companies strengthen their social strategies, whereas bloggers can use them to gain visibility.
That’s because posting with a fashion brand hashtag on Instagram can earn thousands of potential impressions, according to data collected between April 25 and May 1, 2016:
Engaging attendees on social media is a measure of an event’s success, even though planners and marketers typically face challenges when encouraging online action.
Social Media Marketing World 2016 is a case study on how to use Twitter to spur online activity from guests, as well as speakers and promoters.
Log onto Twitter during a game and you’ll likely see a sports team’s hashtag trending.
Although some are more popular than others, it’s not always because a team has a large following.
If social listening isn’t clearly benefiting your business, it could mean your approach has holes.
By monitoring URLs, keywords and hashtags – either manually or with a tracking tool – you can collect information about prospects, competitors and your industry at large to inform sales and marketing efforts. You’ll also open opportunities to directly interact with audience members.
Many marketers and community managers shape their social media tactics by looking at case studies of successful strategies.
But isn’t learning what not to do just as beneficial? John Dewey, an American philosopher and educational reformer, taught that learning from mistakes and successes were equally important.
Search for “Marketing Technology” and Douglas Karr’s blog will likely be the first Google result.
Writing about online marketing services and strategies since 1999, he used his expertise to write Corporate Blogging for Dummies – a 400-page instructional book – 11 years later. It covers everything from choosing a platform to the legalities of publishing original content.