According to Euromonitor International report, emerging markets will account for 65% of global economic growth on average, up through 2020. If you’re working in corporate, I know you know Emerging Market is a big red checkbox on the agenda.
Emerging markets are complicated. And as if that’s not enough, this is a game that needs speed.
KFC lost part of its market share in the recent years in China, but their success in the Chinese market is legendary.
KFC entered the Chinese market in 1987, and it’s now the largest restaurant chain in the country, with a total of 4,563 restaurants. KFC controls as much as 40 percent of the Chinese market share, while McDonalds, far and away the most popular fast food restaurant in America, controls only 16 percent. There are four critical success factors.
Humanity knew it all along…
“ Two ears are given to us, the rabbis observe, but only one tongue: the ears are open and exposed, whereas the tongue is walled in behind the teeth.”
…that listening has greater importance over talking. Priceless wisdom that can be applied to marketing and businesses today.
Twitter is simple, but not easy. Social Media Marketers with Conversion goals struggle again and again in maximizing demand generation from Twitter. Growing a targeted follower base is a good start, but there’s so much more to Twitter
for example analytics to make better campaign decision .
But we are not talking about twitter analytics in this blog.
We are here to give you some tips on avoiding 8 common twitter marketing mistakes coming from Social Media experts.
So let’s jump right into it.
I had wasted hours of my time and effort before I realized something:
If you’re a Social Media Manager or a Twitter Marketer, you’ll sympathize with this list!
Does checking your company Twitter at 11 p.m. on a Friday while your friends are chugging beer ring a bell? What about getting a heart attack when you spot a spelling mistake on one of the visuals, or when you missed out an important Influencer mentioning your brand at 3:40 a.m. because it was 2 p.m. in their timezone? We feel you.
Coca-Cola recently teamed up with Twitter in an attempt to break a world record by getting as many people as possible to use the #ShareaCoke hashtag. Using the hashtag displayed an emoji called a ‘hashflag.’ It’s the first time Twitter has built a custom emoji for a global advertising partner.
Breaking records are nice but what business impact, if any, did the campaign have for Coke?
In this blog post, I’ll dissect different parts of the Twitter profile and give you a rundown on how to optimize your Twitter profile to boost exposure.