A quick announcement to let everyone know that our Keyhole servers are expected to undergo some scheduled maintenance on 6 March 2015. Unfortunately this will result in some downtime, but it is mandatory so that we can apply security updates.
Earlier this month, it was announced that Google would start indexing tweets again. As a result of this, people searching on Google will start seeing tweets as part of their search results.
Finding influencers has become much easier over time – especially given the transparent data that’s now available. You no longer need to rely on ‘black box’ scoring systems to find generic partner. You can use available data from social networks to rank their influence objectively.
Twitter has quickly become a powerful tool for travelers, and they’re using it for everything from researching destinations to connecting with their hotels and airlines for discounts. Twitter and Millward Brown recently published an infographic describing how travelers use Twitter, and here are some valuable tips on how brands should use the social network.
A lot of people use Keyhole to track influencer campaigns. In other words, you’ve engaged influencers to help amplify campaigns you’re running and use Keyhole to measure their reach and engagement. Today, most users do this manually by filtering for influencers in the Excel report.
We’re excited to announce a new feature that makes influencer tracking much easier!
We all know Hashtags are staying – and staying for good. Learn how to use them properly now or forever fall behind on your Marketing strategy! Here are 5 hashtag best practices to keep in mind as you use social media.
Earlier today, I was reading a blog post by a 19 year old on how teenagers use social media. You can find it here.
And as I read it, all I could think was, “Wow, Zuckerberg really is 2 steps ahead of everyone else.” Here are some excerpts from the post, and how it relates to some of Zuckerberg’s past actions.
Influencer Marketing has gained a lot of steam recently, and we’ve seen a lot of Keyhole clients use the tool for measuring them recently. It can often also be called Advocate Marketing, depending on who plays the role of influencers.
After all, BuzzFeed is the poster child for clickbait! Well, not according to Ben’s definition you see…
We’re not clickbait. We’re sharebait!